How Can Cloud Communication Improve Your Sales Strategy?


Whether it is B2B or B2C, you must have a robust sales strategy. If you do not have a strategy, you will not have the right direction, and you cannot compete against your competitors. However, the B2B sales strategy is less straightforward.

You may think that B2B sales strategy does not need to be much different from B2C because ultimately, you are selling your product to a client. Still, the former involves decision-making by the whole group of people, and therefore, it needs more than one person to sign off on.

This is why it can take a longer time to close the sale. A product is to be bought by an individual in case of B2C sales. Hence, the sale cycle is shorter.

B2B sales are quite complex, and you will naturally not like to end up losing while being very close to the clinching of a deal just because your strategy was awry. Before you know why cloud communication is crucial and its benefits, you should know the eight steps that the B2B sales cycle involves.

  • Finding people who are interested in your products and services.
  • Discovery of pain points and finding how your product can solve their problems.
  • Deciding whether your product will meet their needs.
  • Creating a sales pitch that involves a compelling story of why your product is a complete fit.
  • Bracing yourself to answer doubts and queries of your prospects.
  • Trying to turn the prospects into sales after resolving all doubts to close the sale.
  • Providing after-sale service and finding if they are satisfied with the product.
  • Build loyalty and ask for referrals.

Why is it imperative to use cloud-based communication?

You must have got to know that you need to be in touch with a customer from the first stage until you close the sale. This is why many companies have set a call center where different individuals will handle different stages, and you will be able to focus on other core activities.

One of the greatest benefits of having a call center team is that they become ace at their assigned role and quickly find the gap. However, several companies are using cloud communication.

This technology is also known as cloud telephony that replaces the need ot have a traditional telecommunication setup. You can access this technology using the internet via mobile or desktop applications. Cloud telephony offers several components.

  • With its IVR system, the call can be transferred directly to the concerned person.
  • It uses a common virtual number that can be integrated with multiple phone numbers to make business calls.
  • With a toll-free number, it provides free calling services. You can call your callers without costing you a penny.
  • It acts as a common platform that lets you manage all of your call centers.
  • You can send multiple messages to a large number of people with just one click.
  • Cloud telephony can help you track missed business calls.
  • You will have the facility of call recording so you can monitor the performance of your sales team.
  • You can get access to complete analytics with KPI. This can help you improve internal management.

How cloud telephony helps you amp up sales

Gone are the days when you had to go to the client to meet them in person to promote your products and services. In this day and age, most of the sales are made on the phone. You tell about all features and benefits of your products on the phone. Sometimes people call you in case of a query or a doubt.

Of course, you will not like to miss them. This is why you will need cloud communication technology. It helps you have data to improve your service and helps you track all your calls. The best part of this technology is you can integrate it with your current CRM.

What are the benefits of this technology?

One of the greatest benefits of this technology is it offers personalized sales service. It can shorten the sales service by identifying what customer’s needs, their pain points, and the solution. When you know everything beforehand, you can quickly close the sale. All information that you need is available on the dashboard.

Since cloud communication solutions are based on monthly subscriptions, they do not cost you as much as software that requires a lump sum installation and setup fees. However, if you still do not have money, you can take out loans for bad credit in Ireland.

The cloud communication solution can integrate with all tools like CRM, sales software, chat software, helpdesk software, and the like. This makes business more effective and streamlines operations.  

Cloud communication has helped companies improve their sales strategy. It can help you know how your users make buying decisions. It is a sort of a modern tool that allows your entire sales team to be consistent with your buyers’ journey unless they buy a product from you.