Nearly 80% of marketers have seen an increase in email engagement over the past year. About 60% also say email marketing is their biggest source of ROI. For every $1 dedicated to email marketing, you could generate $32.
In fact, 60% of consumers say marketing emails can influence buying decisions.
On the fence about marketing through email this year? Here are five amazing benefits of email marketing for small businesses. Reviewing these benefits can help you make a more informed choice.
Read on to discover how marketing through emails can boost your business today!
1. Engage Your Audience
Remember, marketers have already noticed an increase in engagement through email marketing.
Sending consumers routine emails can help you keep them engaged throughout the year. For example, you can send them helpful tips or links to your blog posts. You can also send them coupons and discounts.
You can also segment your email subscription lists to better personalize your emails. Personalization can help you emotionally connect with customers. They’ll see you understand their needs and wants before engaging with your business.
In fact, personalized emails generate six times higher transaction rates.
With a strong email campaign, you can keep people engaged with your business.
2. Remain Top-of-Mind
Consumers often interact with brands once, only to forget all about them. After all, we interact with dozens of brands each day. Using the latest email marketing tips and trends can help you remain top-of-mind.
Sending emails every few weeks will help brand awareness and recognition grow. Consumers will have an easier time recalling your business when they need your offerings.
They might head straight to your site the next time they need your product or service.
3. Generate Website Traffic
Using the latest tricks and tips for email marketing can also help you generate more website traffic.
For example, you can send a newsletter featuring your latest blog posts. You can also tease a new product or encourage pre-release sign-ups.
4. Boost Leads and Sales
Generating more website traffic through email could help you generate more leads and sales.
Emailing customers will give you another chance to win their business. You can send them coupon codes to entice them, too.
You can learn more about effective lead generation here.
As you generate more sales, your ROI will rise.
5. Measurable Results
One of the benefits of using an email platform is the opportunity to review your analytics.
You can determine which subject lines are boosting your open rate. You can review your clickthrough rate to study how effective your call-to-actions are, too. Reviewing this data can help you optimize your campaigns.
Then, you can make changes to generate more leads and sales in the future.
You’ve Got Mail: 5 Benefits of Email Marketing for Your Business
Don’t miss the chance to engage customers or boost sales. Instead, keep these benefits of email marketing in mind. Creating your first campaign could give your business the chance to grow.
Start marketing with the latest tricks and tips for email campaigns today.
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