At first glance, Ivy looks to be nothing more than a unique and beautifully designed piece of wrist jewelry. There are no screens or buttons insight, which masks signs of the innovative technology that has Ivy coined as “the smartest piece of jewelry.”
Wellness tech company Bellabeat created Ivy, the first wellness tracker made just for women, to be unassuming. Its minimalistic design tracks health data, lifestyle habits, and menstrual cycles around the clock, giving women the insights needed to better understand their body’s biological response to activity.
“Ivy is a labor of love that utilizes fashion, tech and wellness to empower women on their lifestyle journeys,” Urška Sršen, Bellabeat founder, said. “We all have areas in our lives that need improvement, and Ivy is the friend who holds us accountable and reminds us that change and progression are attainable.”
During waking hours, Ivy’s Day measurements track your calories, steps, active time, distance, active heart rate, workout intensity and meditation. While you sleep, Ivy’s Night measurements track your sleep quality and duration, resting heart rate, respiratory rate, and cardiac coherence.
The data syncs to Bellabeat’s state-of-the-art wellness app, which puts health information directly in your hands through three core categories: the Wellness Score, Readiness Score and Cycle.
The Wellness Score tells you the mind-body impact of your daily habits like sleep, hydration, activity and mindfulness. The Readiness Score gives you insight into the body’s response to activities like work, exercise and sleep. And cycle documents the menstrual cycle, symptoms, mood fluctuations and postpartum.
Ivy is available in the Blush Rose Gold, Blush Silver, Garden Rose Gold and Garden Jet Black styles. Its features include a lightweight build, interchangeable strap, rechargeable battery and splash resistance. And with every purchase, you gain access to a six-month subscription to Bellabeat’s Premium Coach Membership that offers personalized tools and wellness coaching.
“Since 2013, when Urška and I founded Bellabeat, we’ve worked to break the mold and challenge the status quo with each of our innovative products,” Sandro Mur, Bellabeat founder, said. “We are so proud of Ivy, what it represents, and the overwhelming support it has received thus far.
“Creating change is no small feat,” Mur added, “and we’re grateful to the numbers of women who are including Ivy on their lifestyle journeys.”