When it comes to SMS surveys, there are hundreds of types of software available, so it’s important to do your research before making a decision. Each type of text message survey software has advantages and disadvantages, so you simply have to decide which functions are useful to you and which functions are simply a waste of time or money. Start looking for as many survey systems as you can; the more you find, the easier it will be to remove most of them based on specific features or functions. Over time, you will find a single survey system that best suits your needs.

Perhaps the most important thing to consider is the survey program’s data collection system. Many text message survey systems will automatically collect survey data and then automatically calculate any number of statistics; This is great if you need additional information, but could be a waste if you don’t. If you are simply answering a survey by text message to see the responses, you may not need to purchase an SMS system that will calculate the statistics automatically.

Another thing to consider is how the texting survey software actually sends the messages. Some text messaging software simply uses your existing cell phone number and phone to send the messages. This will use your personal text messages and will also send your personal cell phone number to hundreds or thousands of recipients; If that doesn’t sound good to you, be sure to find an SMS survey software system that uses your own cell phone number to send the messages.

Difficulty of use is one of the biggest complaints of any kind of software and mobile software is no different. Many SMS systems are very difficult to use and understand, which will obviously make it difficult to send your survey questions correctly and accurately. Find survey software that is easy to use and understand; It will surely make everything easier for you when you are creating and sending a survey by text message.

Perhaps the most obvious thing to consider is the price of the SMS software. Some systems cost substantially more than others, the hard part is understanding why it costs more and what you get for that extra money. Take a look at all the available features and options and try to find out why a certain texting program costs more or less than others; You will quickly realize that there is probably a specific SMS questionnaire system that is best suited to your needs.

Text Messaging is the New Frontier For Marketing

At a 2005 Bon Jovi concert at the MCI Center (now Verizon Center) in Washington, D.C., those with Sprint or Nextel cell phones were invited to send scrolling text messages on a giant screen behind the band. In addition to the expected “thanks” to Jon Bon Jovi, the texts included happy birthday wishes and various marriage proposals. That concert was just one of the signs that the texting revolution was about to begin Survey by text message.

According to the Mobile Data Association, there are currently more than 2 million text messages sent every day. As text message recipients become more sophisticated, about 10 million picture and video messages are now sent each week.

Most people routinely use text messaging to communicate with family and friends. A survey found that more than half of Americans use text messages to tell someone they love or miss them. The same number, 2 percent, used text messages to end a relationship or propose marriage. Many people have now programmed their portable devices to transfer emails, and even messages from landlines, to mobile text messages. Some set their text messages to receive alerts on news, traffic, and weather.

Text messaging also has a wide range of marketing applications, such as ordering products and services, entering contests, and voting in surveys. Companies are now using text messaging to communicate with employees on anything from important developments to a scheduled meeting time.

Since people have become more used to cell phone use, text messages are generally read within 15 minutes of receipt and responded to within an hour. A big plus is the lack of “junk” text. Due to the sophistication of delivery systems and the costs associated with mobile messaging, text messages are generally sent only to those who have shown an interest in a product or service. By law, opt-out options must be clearly displayed.

As a result, it is estimated that less than 10 percent of text messages are spam, while up to 65 percent of email is spam and goes directly to the disposal basket.