If your email marketing campaign isn’t working quite as you’d want it to, then it is probably time to refresh your strategy! Many people believe that email marketing is becoming obsolete, but there are many benefits when done properly. So, we will introduce a few really simple tips that can help to transform the success of your campaign and therefore, your business, as it is such an essential part on any digital marketing strategy!
Divide Up Your Email List
If you are currently sending all of the same emails to everyone on your email list, you could significantly improve the success of your campaigns by dividing it up. You might have completely different audience demographics for your business with very different interests, so sending them all the same email may appeal to one group, but not another.
An example would be if you run a dentist’s practice. You will have plenty of different demographics, such as families, young people and older people. To target parents who come in with their children, you could offer unique family packages with a free checkup for each child with a full paying adult. To target young people, you might offer discounts on cosmetic work like teeth whitening or teeth straightening. For older people, it might be discounted hygienist services and at-home support to make sure their oral health is as good as possible.
Thinking carefully about your different customers and what they might want/need is the best place to start. From here, you can then create groups to target with particular emails. This should improve your click-through rate significantly!
Think Carefully About Your Subject Lines
Next up, you need to think carefully about your subject lines. We’re going to keep it simple here with 3 tips!
- Keep it short – you don’t want your subject line to tail off as users should be able to read the full thing. So, keep it to a maximum of 60 characters.
- Include a call to action – many people don’t even open emails, so you need to grab a subscriber’s attention and tell them what they need to do. E.g. “Get our 20% discount code now”. This can radically change the performance of your campaign.
- Make the first words count – the first 2 or 3 words of your subject line are crucial, so make sure they are enticing and will encourage the user to click.
Incorporate Your Branding
Another thing that can help to completely change your email marketing campaign is to incorporate your branding. As soon as your subscribers open their emails, they should be able to see your recognisable logo and colour palette, so they will instantly associate the email with the trust they have for your brand. This is likely to improve engagement with the email.
So, make sure that you use your company’s colour palette, font, images and logo. You could work with a branding and design agency Liverpool-based for some of the best talent in the country, to help you create a really engaging template for your email marketing campaigns that are easily tailored. This way, you know your emails will always look great and that they will spark trust!
Final Thoughts
Like we said, although many people believe that email marketing is no longer relevant, it is a fantastic way to communicate with your customers in a more personalised way.