More than 600,000 small business startups are created annually in the United States.
That’s great for the American economy, but it also makes it incredibly challenging to rise above the competition. Thus the need for powerful marketing tools like SEO.
But how can you use SEO to keep your company competitive? This article can help. Here we take a look at common keyword optimization mistakes and how to avoid them. Keep reading to learn more about the power of keywords and SEO so that you can take your small business to the next level.
1. Skipping Keyword Research
Searching for keywords for your product or service can be a time-consuming headache, but that doesn’t mean you can afford to skip the process.
In fact, taking the time to research which keywords will help you connect to potential customers is one of the most effective uses of your resources. Otherwise, you’re essentially just guessing about the ways your target audience is looking for the products and services they want and need.
2. Failing to Focus On Search Intent
What is search intent? This is a term used to describe the thought process behind the types of keywords people use to search for anything they want.
Keep in mind that the purpose of a search engine is to help consumers easily find whatever they’re looking for. A good SEO company is skilled at taking the work out of the search process so that everyone will be happy.
3. Choosing Irrelevant Keywords
It’s no secret that choosing the right search keywords is an essential part of creating a successful SEO campaign. But you won’t get the best possible results from your SEO if you choose keywords that nobody is for.
Keep in mind that your keywords need to be words that your target audience uses to search for products and services they need. This process is a combination of art form and exact science, which is why the best strategy is to work with an experienced SEO company that can help maximize your results.
Here’s a great resource where you can learn the specifics about how many keywords per ad group should be used in Google ads.
4. Targeting Only High-Volume Keywords
Focusing on high-volume keywords might seem like the quickest path to success, but you could actually be missing out on far better options. Why is this? Well, because high-volume results often ignore user intent as they search for the products they’re trying to find. Plus, it’s hard to stand out when you go after overused keywords.
A Guide to Common Keyword Optimization Mistakes to Avoid
Keeping your small business profitable and running efficiently requires using every resource available, including the most effective keyword optimization tools. Fortunately, this guide to common keyword optimization mistakes and how to avoid them will help you stay competitive even in uncertain financial times.
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