A White Label Brokerage is an FX brokerage firm that allows other firms or companies to rebrand its services under their own name. In other words, a White Label Forex Broker allows its partners to offer trading services while benefiting from the robust technology of a well-known brokerage firm.
Forex brokers operate as white label providers in different ways. Some provide the technology and license to other companies. In contrast, others offer only a marketing relationship, which will help with promotions and advertising. Still, you will have total control of your existing Forex broker account setup.
How White Label Brokers Work
A White Label Forex Brokerage allows firms or entrepreneurs to launch their own currency trading business without having to invest any money upfront. Firms intending to establish themselves in currency trading without investing in developing a trading platform can access the same markets and clientele as established Forex brokers with a minor variation: using their brand name instead of the brokerage firm.
As per legal terms and conditions, the broker becomes a licensor and is liable only for licensing its technology to customers who wish to start their own currency trading business under their brand name. The customer assumes complete control of their brand new company, including all its associated risks.
The main benefits of working with these providers are that you no longer need to build or run your trading platform and associated technologies; you can use the white label brokerage platform. The companies licensing white label software also provides full support and training for new Forex brokers.
You will have access to the trading platforms provided by third-party providers so you can choose which one fits your business needs best.
It would be best if you found the right balance between the level of support provided by your provider and your ability to maintain your Forex broker company independently. Also, make sure you choose a provider with an already established brand name or reputation within the brokerage industry. You should verify this information before handing over all control of your future Forex business to another party.
Forex white label providers will not be responsible for the client’s account management, nor will they send out any account statements.
Benefits of Forex White Label Brokers
There are numerous advantages to using a white label provider. If you’re looking for an alternative way to start your own currency trading company despite lacking technological background, then using such a provider can be beneficial indeed.
No costs involved – When compared to building a platform from the ground up, working with a third-party provider is undoubtedly less costly and requires less time to launch a trading company.
No development expertise required – These providers have already spent years developing the latest trading technology and know precisely which trading software suits your demands. You don’t need expensive Forex programmers or developers to be involved in this process, as these companies already have such resources on board.
Access to quality broker networks – Another advantage is access to the established brokerage network, so it will be easier for you to enter global marketplaces with your new brand name without having to spend vast amounts of money on marketing campaigns. This way, you can attract potential clients faster and more effectively than if they found out by themselves that you just started a currency business and were not well-known within the industry yet.
Instant credibility to your Forex business – One of the most important benefits that you can get is instant credibility. You won’t need to spend time establishing your company as a safe and reliable partner for clients. This aspect will be asserted based on your provider’s reputation among currency brokers.
Selecting the right white label Forex broker
It is crucial to choose your white label provider wisely. Just because they offer you an extremely convenient way to start Forex brokerage, it doesn’t mean you should look for the cheapest one. You must verify their reputation within the industry and be 100% sure that their products meet the highest standards. Otherwise, there’s no point in getting involved with them.
Before making up your mind, conduct your own research. You will benefit significantly if you choose the right broker to work with, but bear in mind that there is no instant route to success. Hence, it makes sense to work with a reliable partner who knows their business well so you can focus your time on developing your future market strategies.