Retail sales are at their peak every holiday season. It is the time of the year when people are excited about all the new things they can get. Starting from buying winter wear, and gifts, to decorative items, sales skyrocket for all online retailers.
But if you are not prepared for the onrush, a rush of customers can bring a lot of headaches for you. Missed shipping dates, slowdown of your online store, inventory backlogs, and a lot more can be the reason for the dissatisfaction of your customers.
To avoid the onslaught and such issues, it is important that you don’t just improve your WordPress site speed, but also prepare your store ahead of time for the holiday season. But the question is “how”. Well, we’ve gathered some important tips to keep your online store ready for the holiday season. Let’s dive into it.
Start by evaluating the current state of your WooCommerce online store
The first thing to do is to conduct a detailed audit of your existing online store. Make sure you check which WooCommerce version you are using. If you have not updated the version, it is high time to update it.
Also, make sure you check the functioning of the extensions and plugins installed. In case your online store is overloaded with plugins, it is important that you remove them to prevent the performance impact during peak season.
Don’t forget to test the speed
The next step is to check for the speed if you want your store to be faster during peak days. It will help you understand better how long it takes to load your site. Running a regular speed test is also crucial because the bad speed will break the customer experience and cut down the leads. There are various tools available in the market to help you assess the performance of your site.
It is important that you improve your WordPress site speed if you’re targeting the holiday season. Your website will be under tremendous pressure due to a sudden increase in traffic. Make sure you consider a few basic steps to optimize your site, such as:
- Regularly update your WordPress themes, plugins, and extensions.
- Check for the hosting provider that specializes in WooCommerce or WordPress site hosting to help you keep your server up-to-date.
- Get help from the WordPress development company to optimize huge files on your site.
- Ask WordPress CMS development company to help you get responsive and lightweight themes.
Go for Holiday CTAs and SEO
When you are getting ready for the holiday season, SEO is an important factor to consider. You must get help from the WordPress development company to target specific keywords and add a new call to action related to the consumer message. You can hire a WordPress developer to develop CTAs for your storefront and get relevant content quickly.
Try adding catchy holiday pop-ups!
Pop-ups are an excellent trend, specifically during the holiday season. They can be very useful to help you highlight new offers and reduce cart abandonment. This will be a guiding path for the customers to make purchase decisions easily.
You can include pop-ups on different pages like shopping cart, landing page, checkout, and more. However, make sure to decorate pop-ups with different designs to express that you’re ready for the holidays.
Go for the festive look
As we all know, during the holiday season people are looking for delightful stuff. It is your responsibility to ensure you keep their momentum up and make them feel you are also ready for the festive season.
Start tweaking your WooCommerce store by changing the background color, images, and using decorative buttons. You can also hire a WordPress developer if you want to change the theme of your online store or wish to make some noticeable GUI changes specifically for the holiday season.
Don’t forget to utilize WooCommerce promotion and sales tools
Customers love to see special deals and offers during the festive season. And WooCommerce helps you cater to their needs with the help of promotion and sales tools. You can use such promotions to make your sales process more engaging.
Alternatively, you can get help from the WordPress CMS development company to develop a referral program to encourage customers to shop more during the holiday season.
The holiday seasons are always fascinating and you can make it more engaging by following these handy tips for your WooCommerce store. You can also consider promoting your products, giving exclusive discounts, offering free shipping, email campaigns, and a lot more to gear up for the festive season. However, you must not forget to make necessary technical corrections to make your WooCommerce store stand rock-solid during the peak season.
Want a professional WordPress development company to help you prepare for the holiday season? Why don’t you try out us! We’re festive people and love to help our clients get ready for the best time of the year!
Author Bio: With experience in News Media company for many years with Journalistic Touch and knowledge of how to create and recreate information into News. Now serving to ‘The Next Hint’ to serve people with right and original Content.
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