Instagram is currently used by millions of people worldwide, and for good reason: Taking photos and sharing them with your friends has never been easier! However, Instagram can be used very effectively, not only for networking, but also for marketing purposes. If you have a business and want to promote it in the online environment, this can be a great promotional tool. Here are 5 of the best ways to use Instagram effectively:
- Hashtags can work like magic!
Twitter uses them, Instagram uses them, and recently Facebook has implemented hashtags as well. In fact, Instagram users mostly interact through hashtags, so you need to learn how to use them in your best interests. This aspect can be particularly useful for companies looking for followers as they make their content searchable and also trigger a viral effect that benefits the company in the long term.
- Photos and videos can tell a story
A photo can say more than a thousand words, and everyone knows that. Instagram is all about photos, but taking photos of random photos isn’t going to get you very far, especially if you want to use Instagram primarily for marketing purposes. One of the best, fastest free instagram followers 1000, and easiest ways to build brand awareness and increase sales is to keep posting pictures of your product: you don’t even have to be professional, you just have to highlight the key features and functions of the product in question and address a wide audience.
The same goes for videos: you can share videos with your employees in action or create live product reviews. Regardless of your choice, videos and images are very likely to go viral as people love media files more than text and they are likely to remember them over the years. If you are a new business owner and want to make a name for yourself, pictures and videos are sure to come in handy!
- Competitions
People love freebies, discounts, and all kinds of promotional offers, so you can never go wrong with a competition. A competition is a win-win situation: your customers get a free product or service while you have a chance to increase brand awareness. A great way to use Instagram for competitions is to encourage people to share their own pictures of your product and reward the most suggestive or original image. At the same time, you can use various tools that make it easy to embed an Instagram feed or a hashtag feed on your website.
- Keep track of your success
It is important to track the success of your Instagram marketing campaign. Fortunately, there are plenty of comprehensive and easy-to-use applications out there that you can use to track customer growth, see your most popular posts, determine when to post content, and so on. As insignificant as these details may seem at first glance, they can actually make a difference.
- Connect to your user
Contacting your customers is important, especially for small and medium-sized businesses with a limited target market. You can show your customers that you care about their feedback by simply responding to their comments or questions. Not only does this attract user-generated content, but it also improves your company’s credibility and visibility. Don’t underestimate the power of your Instagram followers as they can add to the success of your business!