Search engine optimization is simply the process of optimizing a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries and as a consequence, search engines rank them better. Many people think that SEO optimized content can’t be user-friendly. This actually happens to be a complete myth as a well-optimized, high-quality content essentially improves the chances of a business being ranked higher in search results. Best SEO companies have employed this marketing tactic quite well so as to reap maximum ROI for their clients.
So, here are some tips to create SEO friendly content:
- IN-DEPTH KEYWORD RESEARCH
As it is said, excess of everything is bad, so is the case with Keywords. Over-using keywords will hamper your content readability and may confuse the readers. SEO services in Gurgaon have been expanding and assuring this key content is utilised wisely, they have a huge role to play in there.
- STRUCTURE THE CONTENT
Giving a good body to your post is a great way to reach the right audience and also attract more readers and keep them glued to your content.
- WRITE CATCHY TITLES
Descriptive catchy titles help readers to gauge what your blog post is about and what they will get from reading it. Creating compelling heading tags/ subtitles will also boost content readability. Major content marketing agencies in India understand the pivotal role titles play in a content post and is imperative for the success of the same.
- EMPLOY SEO FRIENDLY URLs
Include targeted keyword for each page that’ll improve the search visibility of your website and keep them short by removing unnecessary words, use hyphens to separate words in your URLs and keep them simple.
- IMPACTFUL PARAPHRASING
Keep your paragraphs short and crisp, sticking to about 2-3 sentences, arranged logically and having their own idea. Use different formatting options to make it easier for mobile users to stay hooked to the content.
- TARGETED META DESCRIPTION
A meta is a small summary of your content that Google uses to reflect your post, so it should explain what your article is about and include your target keywords and it shouldn’t exceed 150-160 characters.
- BOOST IMAGE OPTIMIZATION
Image optimization is similar to traditional SEO. Google images can’t read a text in images so you need to give proper Alt Text and descriptive titles, captions and filenames.
- ADD RELATABLE LINKS
Internal linking is an effective way of helping search engines understand the relevance of your content, make your readers spend more time on your site and reduce the bounce rate. Linking to useful external links like Wikipedia will build trust and improve user experience.
- SELECT APPROPRIATE CONTENT LENGTH
Typical blogpost ranges between 300-500 words, it’s simply because Google likes longer content as it tends to get more likes and mentions in social media. But do not forgo the quality of the content in the pursuit of writing 2000 words blogs as it can affect the same.
- CONTENT ACCESSIBILITY ON MOBILE DEVICES
Mobile and tablet device usage sits at a strong 56% globally, so optimizing your blog for mobile devices is a must to up your search engine reach game. Its imperative to have a responsive website design as Google penalizes non-mobile friendly sites as well.
- TIMELY CONTENT UPDATION
This is an imperative step in being relevant in the digital market as if you don’t publish regularly, Google won’t consider your blog as a good resource for searchers. Publish at least once or twice per week and give your readers sometime to digest your fresh content and respond on your posts.
- OPTIMIZE SOCIAL MEDIA SHARE BUTTONS
The game is all about easy accessibility and make it smooth for your users to find your social share buttons and spread your content around the web like wildfire. Beautifully designed buttons will invite people to click and share your publications.
- USE SCHEMA MARKUP
Implementing schema markup are used by Qwerty Brand Solutions, a leading SEO agency in Gurgaon to better analyse their client’s content. It simply divides each part of your publications and explains search engines what these parts infer. As an example, if you wish to add schema markup to your title, choose the right section “Articles”, enter the URL and start tagging.
It is evident from an elaborate above that it’ll take sometime to hone the art of creating an SEO friendly content for your site, which eventually in the long run is going to be extremely worth all the effort. As a good content will definitely ensure more shares, enhanced leads, links and repeated visitors.