Social media has changed the way we connect with each other both personally and professionally.
As of 2021, the number of active users in the US who uses social media is around 240 million. The majority of these users are doing so on their smartphones.
59% of people rely on their phones to access social media. For this type of user, content needs to be designed in a way that can be easily consumed from their mobile device.
Keep these users in mind as you design social media graphics because these tips will help you create engaging content.
Brainstorming Ideas for Social Media Graphic
To get started, brainstorm ideas for graphics that will resonate with your target market. Keep in mind that humor, inspiration, and educational content are all great ways to engage your audience.
Once you have some ideas, it’s time to start designing. Again, think about what your audience wants to see and make sure your graphics are visually appealing. Use bright colors, attractive fonts, and interesting imagery to grab attention.
Finally, don’t forget to include a call to action. Whether you want people to follow your brand on social media, sign up for your newsletter, or make a purchase, make it easy for them to take the next step. Use clear and concise text to guide them to your desired action.
How to Create Engaging Social Media Graphics
As a business, you want to make sure your social media graphic is engaging and reflects your brand.
Make sure your graphics are on-brand and consistent with your overall aesthetic. Play around with different types of graphics and see what works best for your audience. Try to cut pictures of your brand, edit the pictures, and use them to make a collage is a perfect example of this.
Keep in mind to make your text short and to the point. Use calls to action to encourage engagement. Keep experimenting and change up your graphics to keep things fresh.
Making Your Social Media Graphics Stand Out
Graphic design for social media is all about creating engaging content that stands out from the rest.
Use bright colors as they are eye-catching and will help your social media content stand out. Choose interesting fonts that are easy to read and convey the message you want to communicate. Images that are visually appealing and tell a story usually attract and captivate audiences.
Think outside the box and come up with creative solutions that will engage your audience. Keep on testing and trying out different tactics and see what works best in getting more engagements.
Best Practices for Creating Social Media Graphics
Graphics with high-quality visuals are more likely to grab attention and be shared. Don’t overload your graphic with too much information. Stick to one key message that you want to communicate.
Use an attention-grabbing headline. Your headline should be eye-catching and make people want to learn more. Write a copy that is interesting and persuades people to take action.
Keep in mind that social media is centered around sharing content. Include sharing buttons on your graphic so it’s easy for people to share it with their networks.
The TLDR of Creating Engaging Content
Following these graphic design tips will help you create engaging content that will capture your audience’s attention. Remember to keep your graphics simple, use strong visuals, and tell a story with your images.
Creativity, passion, and persistence will get you further than anything else with social media. Make sure to browse our technology section for more tips and tricks in the tech world!