Over 25 billion text messages are sent every day in the United States. Although the volume of texts and SMS messages that individuals receive each day is high, each message is typically granted attention by its recipient. Unlike emails, text messaging has not yet reached a point of oversaturation.
By understanding the basics of bulk messaging, you can improve your business relations. Keep reading to gain a deeper understanding of the differences between SMS vs text messaging.
What is a Bulk Messaging Service?
Phone numbers are valuable to a business; they are the optimal contact information for marketing purposes as well. The open rate on an SMS message is over 97%, which is far greater than the e-mail open rate of 22%. This engagement rate makes SMS and text messaging a superior form of communication.
Unlike emails, phones do not filter for spam messages, granting you a higher assurance that your message is delivered to its recipient. Bulk messages have quickly evolved into one of the most cost-effective ways to communicate.
What is SMS Messaging?
Short Message Service (SMS) includes short digital messages that are sent to mobile devices through messaging centers. Each SMS message contains up to 160 characters. These text-only messages are commonly leveraged by businesses to alert leads to sales or special offers.
In the marketing world, SMS messaging provides an inexpensive method to test the quality of your data. Mass SMS messaging services allow marketing firms to see what percentage of recipients read or interact with their message.
Businesses also use SMS messaging to send quick reminders or updates for pre-existing clients. SMS is the perfect way to ping a client about an upcoming appointment or request payment for a pending invoice.
What is Text Messaging?
Although SMS messages and texts can be synonymous in many cases, text messages are an umbrella term that also covers multimedia messaging (MMS).
From an advertising perspective, MMS messages are more successful and have a higher engagement rate. Marketing firms leverage MMS messages to share evocative digital content.
Bulk Messaging Key Features
Premier bulk messaging services specialize in two-way message delivery and contact management. If your business is enlisting the aid of a communication messaging company like Mobivate, you want to keep an eye out for these key features.
- Two-way communication
- International messaging
- Auto-sends
- Opt Out Management
Two-way communication allows customers to initiate an SMS conversation with you. This feature allows you to build rapport with message recipients. International messaging ensures that you can connect with your clients without the added hassle of involving other message distribution companies.
From a managerial perspective, the ability to schedule and automatically send messages can make your efforts as efficient as possible. By having an SMS reply feature, recipients can immediately opt out of your messaging list. In many cases, offering a clear opt-out option allows you to maintain a decent relationship with the client, rather than annoying them with spam.
Understand How to Leverage SMS vs Text Messaging Services
Bulk SMS and text messaging are powerful business tools. By having pre-existing and potential customers’ phone numbers on file, businesses can communicate more efficiently. Text messages also allow businesses to activate a mobilization at the press of a button.
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