And according to the survey, the covid-19 lockdowns have sped up the shift towards a more digital world and triggered changes in online shopping behaviors that are likely to have lasting effects. This is an enormous opportunity for business owners to transform their entire marketing strategy and leverage it. Unlike traditional marketing, digital marketing opens a way to connect with customers on a personal level and influence their motivation to purchase from you in a very subtle manner. Digital marketing is all about personalizing customer experience from the moment their eyeball lands on your product to the point they checkout, pay and receive your product.
Businesses do not realize the potential and scope of digital marketing. Today, over 2.3 billion people around the world use social media which is a massive opportunity for small businesses especially to connect with their audience and develop meaningful partnerships using digital marketing. Since 2020, the top 5 goals for digital marketing are to convert leads by 19%, increase web traffic by 17%, support revenue generation by 15%, increase brand and customer engagement by 14%, and generate a high volume of qualified leads by 14%. But the goals vary according to business.
Maximize Marketing Efforts With Simple Plans
Small businesses can maximize their marketing efforts with simple plans. And the tools they can use are what people use on a day-to-day basis. The tools includes
- Branded assets i.e. logos, icons, symbols
- Video content i.e. video ads, vlogs, product demos
- Images i.e. infographics, product shots, company photos
- Written content i.e. blog posts, ebooks, product descriptions, testimonials
- Reviews from customers and clients
- Social media pages
The list just scratches the surface there is a multitude of options that small businesses can maximize on. As digital tools are constantly growing so is digital strategy. Every business has its own needs. Logozila is a digital marketing agency with expertise in working with businesses from different industries. The team of creative individuals has solutions to all your problems. Now let’s expound on the strategies you can use for your business.
Or PPC advertising is any type of digital marketing where you pay for every user who clicks on an ad. Google Adword, Facebook ads are a form of PPC advertising.
Paid search advertising
Paid search advertising lets you increase traffic, engagement, and leads. Search engine result pages (SERP) such as Google, Bing, and Yahoo allow businesses to run ads and target potential customers who are actively searching for a product or service like yours.
Search engine optimization
Or SEO lets you use keywords that apply to what people are searching for currently. Unlike SERP, search engine optimization lets you rank pages and blog posts on your site organically.
Paid social media advertising
Most social media platforms like Facebook, Instagram, Twitter, Linked In, Pinterest, and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product, or service exists.
Social media marketing
Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.
Another fairly broad of digital marketing term is content marketing. This covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads, or sales.
Small businesses can use the following tips to run effective digital marketing.
For businesses to create strong brand authority businesses need to build a strong social media presence. They need to maximize their unique selling point and reach a target audience that applies to your brand. Emails and social media are big deals these days. Businesses can connect to customers on a personal level using these. Also, with the increased use of the internet and changing buying behavior businesses need to invest in their own websites and keep it updated.
Videos are the buzz these days, with the emergence of TikTok, Snapchat, and Instagram. People are now consuming more video content than ever. You can attract more customers by a quick one-minute video that conveys the right message to the right audience. Small businesses need to decide what they’re committed to in their digital marketing efforts. The impact of COVID-19 will be long-lasting, so businesses need to plan long-term digital marketing goals.