Simple Interactive Post Content Ideas

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A great way to generate engagement and reverse the usual publishing process is to use Interactive post content. Interactive post content creates audience engagement, increases click-through rates, and provides more opportunities to educate and engage your network.

Interactive post content includes any content that users can click on, respond to, or play with. These pieces of content require more effort (and sometimes money) to create, but users typically spend more time with them and receive more value. They will keep your audience interested and can even be used to get to know them better.

To help get you thinking, here are seven types of Interactive post content you should consider.

Contests/surveys

Contests and surveys are a cost-effective way to create Interactive post content. Think about it: How many times have you stopped to find out what kind of pizza you are?

Quizzes can be fun or help your audience rank your product or service. They can help you tap into the mindset of your audience and create duplicate content (once you publish and once you publish the results).

Another benefit of surveys and quizzes is that they can show your audience that the conversation goes both ways and that you are interested in their opinions. Another cool way to interact with your fans is to ask them to caption your photos.

Twitter, Facebook Pages, Facebook Groups and Instagram Stories all have built-in polls that you can use. In each, you can add multiple response options (Facebook polls even allow you to add photos and GIFs as options), and you can control the duration of the poll.

Once someone has voted, they can see the results of the poll. In Instagram Stories, you can use a poll sticker to create a poll with two choices that will be active for 24 hours.

If the network you want to start a poll on doesn’t have a built-in tool, you can still write options in the caption and ask your audience to comment on the letter that matches their answer. You can also place surveys on your site’s landing pages.

Contests/fantasy sweepstakes

Classic contests and sweepstakes are also great examples of Interactive post content and can be an effective way to increase engagement.

While on Facebook you can stop short of asking people to comment, like or share a post for a chance to win, hosting a contest on Instagram can be as simple as asking people to follow you and tag a friend, or asking your audience to answer a question in the comments.

Make sure your prize is brand-related and remember that simplicity is good.

Posts with multiple choices.

Multiple choice posts can be fun, especially on platforms that allow posts with multiple images.

Each image can represent a different option for your audience to choose from – you can use this method to get your audience to help you choose the next perfume or product you want to offer. You’ll engage them, get their opinion, and generate more sales because you’re essentially providing them with what they chose.

Interactive post infographics, white papers and e-books.

These can be a little more expensive to create, but can be really fun pieces for your audience to interact with.

Interactive post infographics and other content pieces can include pop-ups or redirects to other landing pages, quizzes, bonus content, and more, and can be a great tool to educate your audience about your industry or product.

You can include a lot of information in an infographic or e-book with calls to action or fun pop-up facts. To promote it on your social channels, you can extract sections of the infographic or create new content that plucks data from the infographic and drives traffic to the full post with a call to action.