SEO and the Client’s Expectations!


The work of a search engine optimizer (often called SEO) helps visitors get the information they need from the websites they have visited. Therefore, SEO plays an important role in terms of research and development. In many cases, customers and website visitors who use SEO services prove to be too demanding on search engine optimizers. Well, no pain, no gain. The work of SEO seems to be based too strictly on this model.

SEO work and sales

The role of SEO is not only very important for researching specific topics or ideas, but even more so when it comes to sales. In most cases, the optimizer provides services to help website visitors research company products.

Products can be diverse, ranging from biscuits or other foods to cosmetics to electronic devices, including almost all saleable products, items, ideas, etc. on the planet. The seo company is very clear, basically his work aims to optimize the company’s sales. He doesn’t want to upset the company or the people who visit the company’s website. Therefore, most SEOs prefer to add a small sentence at the bottom of the page to indicate that the visitor’s search results may vary from site to site. After all, like any other professional, SEO prefers security!

SEO expectations and some realities

Because the company’s requirements for SEO are sometimes even impractical, he must be extraordinarily smart (of course, this is not the same as being too smart). When it comes to selling new products, the search engine optimizer is not just asking to optimize sales. In this special case, he must first initiate sales for the new product, if the merchant happens to be a smaller one or a new one.

If an SEO service is hired by a small or newly opened, the optimizer is expected to optimize product sales (or even initiate sales if they are new), bring the business closer to the big competitors, and gradually lead them. Now, anyone can understand the expectations of SEO sales. When expectations are not met (which may sometimes be the case), the resulting picture may be sad.

It seems that this is not enough, even the company’s sales department likes to transfer its main responsibilities to the shoulders of SEO after hiring his services pittsburgh seo. Most of the time, the department’s attitude is to convey information to SEO, stating unequivocally that it is his responsibility to optimize the sales of popular products, initialize and optimize the sales of new products, and reinitialize sales and even those products. It failed in the market before.

In other words, it is SEO, not the sales department, that optimizes and maintains the market. The optimizer has only two options: Either meet all expectations, or if he fails to do it even once, then provide an absolutely convincing explanation to the company that hired his service.

SEO: Catering to customer expectations

Although the contract letter provided to SEO clearly reads the terms and conditions related to responsibilities and even ranking, traffic, return on investment and conversion rate, in the long run, it is the result of the work, not the job profile such as the contract letter. As described in.

SEO’s view of its work: risk factors

Therefore, a potential but not very clear (and therefore not very often realized) risk factor is that most SEOs focus on performing the operations specified in the contract, rather than emphasizing the results. The result: the sales of companies that hire SEO services are far from optimized. In some cases, SEO can’t even maintain pre-existing sales. You can even see his professional relationship with the company’s sales department. Eventually, he may be fired and replaced by another SEO. In most cases, one or more well-known or well-known companies have been tried and tested. Therefore, focusing on results is a key element of any SEO. He must focus on the goal.

Services provided by SEO: How do customers evaluate them?

A large number of companies that employ SEO services are very concerned about their online rankings. Naturally, they want to rank faster when hiring an SEO. Wise customers will set aside at least a reasonable amount of time for SEO, because even a highly intelligent and professionally intelligent search engine optimizer needs at least some time to increase the number of visitors to their client’s website.

Even if the search engine is optimized to increase its efficiency several times over the original, the improved improvements will attract the attention of netizens in a short period of time.

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked whether we can effectively use internal talents for professional SEO (search engine optimization). Although we have obvious self-interest on this topic, our answer is always a qualified “yes”-you can use existing talent to obtain professional SEO results. However, for every company we know of that has achieved great success in internal search engine optimization, we know that there are many more companies that have seen their internal efforts fail. We also found that successful companies have some common characteristics.

If your company is considering doing SEO internally, then you should address some key issues before proceeding.

Do I have the right resources to obtain professional SEO results? Search engine optimization takes time, and your internal SEO expert needs a lot of time for him or her to use-especially at the beginning of the project, when the target audience, key phrases, and optimization plan are first established. Even after the initial optimization work, the nature of SEO requires the person to spend enough time to keep up with industry trends, monitor the progress of activities, perform A/B testing, and expand activities as new products and service areas increase. Perhaps more important than time is that obtaining professional SEO results requires a unique set of capabilities. The person in charge of your internal Hong Kong seo company plan must have the ability to learn quickly and view your website from a macro perspective, combining the needs of sales, marketing, and IT. He or she cannot be an active adventurer, as this is usually a foolproof way to make your website punished and possibly removed from the major search engines. Many companies have these talented people, but given their unique attributes, their time is usually already spent in other key areas of the business. If there is not enough time to invest in the project or the right type of people to execute it, the internal SEO plan is likely to fail.

I know which departments of my company should be involved. Will they work with internal staff? As mentioned above, professional SEO necessarily involves marketing, sales, and IT. SEO experts must work with the marketing department to find out which types of offers and initiatives can be used offline to help translate them effectively online. He or she must work with the salesperson to identify the most valuable types of prospects so that you can locate the right person in the key phrase selection process. Finally, your SEO expert needs to work with the IT department to determine any technical limitations of SEO recommendations, understand any past initiatives based on technical methods, and implement the final optimization plan on the website. Sadly, in many companies, there is some kind of hostile relationship between these departments. However, if you want to get the most benefit from your campaign, the SEO expert has the responsibility to act as the project manager and coordinate the work of all three departments. No professional SEO project can be completed in a vacuum. For whatever reason, it is usually easier for outsiders to get an adversarial department on the same page, just as a marriage counselor might convince a woman of her immortal love for her husband, while the husband still makes faces from a well-positioned person. In the parking lot.

Will anyone be responsible for the results? This may seem like a small consideration, but it can have a huge impact on the success of the event. If you have added this responsibility to a poor person’s job description and stated that he or she should “do your best”, then you will be lucky to make any progress (especially if the person is not interested in SEO) Whether SEO is done internally or outsourced, someone must be responsible for showing progress, explaining frustrations, and continuously improving results. Without this accountability system, it is common for an initiative to gradually disappear as responsibilities shift.

Can I afford delayed results based on the learning curve? This is a reality-professional SEO expertise has a steep learning curve. Although information on how to perform basic optimization is freely available on the Internet, most of the information is also contradictory, and some of it is actually dangerous. People who are not familiar with this subject need time to categorize SEO wheat from SEO chaff. Was used-we bet it is also the last time). In short, if the person you arrange has no experience, it will take longer to get results.