Sales vs Marketing: What Business Owners Need to Know


According to some research, 1 in 10 companies don’t do any type of marketing for their business. However, this isn’t a great strategy.

A good business should be using marketing and sales. But what’s the difference between sales vs marketing?

Keep reading to learn all about the difference between these two business strategies.

What Is Sales?

Sales refer to anything that sells a product or a service to consumers or businesses. However, it is so much more complicated than that.

To close a deal, a lot of effort has to go into it. Salespeople will need to find prospects, build relationships, and find customers who would benefit from those solutions. 

There are different methodologies that salespeople will use to try and increase revenue and help the customer.

What Is Marketing?

Marketing is a more interactive process that will bring the concept of the goods and services to the customer. 

Marketing is trying to conquer the market and bring as many eyes as possible into the company. They will create leads that the sales team can then act on. 

There are many different strategies that rely on sales tactics as well as psychology to be effective.

Difference Between Sales and Marketing

There are a few different things that make the two of these strategies different. However, they are both beneficial and are necessary for the funnel that will drive revenue to your business.


In marketing, you’ll need to be familiar with the product and the brand. You’ll then need to make it seem familiar to other customers and convince them that it’s something they need.

Once people are interested in it, they’ll reach out to your sales team, where sales will try to create a strategy to convince them that they need the product. 

A sales team needs to be most interested in how to convince the customer that they need the service. They’ll also be the ones who are directly interacting with customers and answering questions to customers.


A marketing team might need to gather information on their target audience to figure out what does and doesn’t work. They might also need to target campaigns and test out new strategies. 

They’ll do different kinds of marketing as well, from SEO to paid digital, to video, and social media marketing.

A sales strategy might include getting Final Expense telemarketing leads to sell to new customers. They will also reach out to potential customers to convert them.

Salespeople might network online, through phone calls, or emails.

Discover More About Sales vs Marketing

These are only a few differences between sales vs marketing, but there are many more that you should keep in mind.

However, to run a successful business, you’ll need to use both of these strategies to increase revenue. 

If you’re looking for more information on how to run a successful business, explore our website to find more great articles just like this one.