Now, the global penetration rate of mobile Internet is increasing year by year, which has led to a significant increase in the number of game players in many countries. This has also attracted many Chinese game manufacturers to enter the international game market. According to the survey, at present, the income of China’s overseas game market has shown an obvious upward trend and is growing rapidly.
According to the revenue of different types of mobile games in the United States in 2021 released by Sensor Tower, mobile games from China are the most popular among players, and their revenue has firmly occupied the first place, reaching a staggering $406.3 million (about RMB 2.579 billion), accounting for half of the total revenue of other similar players. This is shocking.
With the successful promotion of the Blue Archives and Arkights in the international market, Chinese game publishers have launched many mobile games, which not only allows game publishers to gain a lot of income, but also, to a certain extent, allows game players in various countries to have a preliminary understanding of Chinese culture. Of course, every successful game has a emulators behind it. Almost all games are bound to the emulators, especially Yostar. Their games are inseparable from the use of the emulators. These data all show that the use of mobile game emulators is the development trend of the game industry. No matter how excellent the game is, it can not be separated from the mobile game emulators.
The Market Revenue of Mobile Game Emulators Grew Steadily
Games Emulators are the first choice for many game lovers, who come from various countries around the world and are mainly divided into two types of markets. One is the huge traffic market composed of Latin American and Southeast Asian countries represented by Brazil, India, and Vietnam; the other is the T1 market with high net worth represented by the United States, South Korea, Japan, Taiwan, and mainland China.
The traffic market represented by Latin America and Southeast Asia has a lot of room for growth and realization potential. The high-revenue T1 market represented by China, Japan, South Korea and the United States is currently a must for emulators.
High-revenue T1 Market Analysis
The mobile game emulators high-revenue T1 market accounts for the largest proportion in the United States, South Korea, Japan and China, accounting for nearly 90% of the mobile game emulators industry. The T1 market will be analyzed in detail from three aspects.
- Device Penetration
As the country with the highest penetration rate of PC in the world, the PC ownership rate of the United States is as high as 90%, which means that the United States has a broad development space in the emulators market. Japan and South Korea are also the same. As the second country with the longest history of Asian game development, they also have a large number of high-end and amphibious players with high loyalty while having a high penetration rate of equipment. This provides a good hardware basis for the development of the emulators.
- Willingness to Pay in Games
For example, in mainland China, where the gaming industry has been booming in recent years, users’ willingness to pay has gradually increased. Among them, emulators users characterized by high net worth and affordable have the best performance in terms of payment. Therefore, there is no need to worry about the price of T1 market, which covers the United States, Japan and South Korea.
- Game Categories
According to Mobile Market Report 2022 of App Annie, the top three game categories with the highest global revenue in 2021 are strategy, role playing and card games. In fact, these high box office games are becoming more and more popular in the T1 market. Therefore, T1 market has strong revenue momentum.
T1 Market Competition Trend is Strengthened
At present, there are six mainstream emulators worldwide, five of which are from China, including NOx Player, LDPlayer, MuMu Player, GameLoop, and Memu Play; The other is Bluestacks emulators from the United States.
Since most mobile game simulation products come from China, Chinese Mainland has naturally become the main battlefield of various emulators, and the competition is relatively fierce. Since 2015, along with the overall globalization trend of the industry, the war has gradually spread to the T1 market, forming a pattern to date.
Mobile Games Emulators Has a Broad Market
- Game Publishers Develop PC Clients
With the increasing demand of mobile game players for the PC scene, game publishers have been focusing on user acquisition of mobile games emulator channels since 2015. Therefore, major players invest a certain amount of money every year to acquire high-net-worth users. Top mobile game emulators.
However, from the end of 2020 to 2021, Japanese and Korean game publishers led by NCSoft gradually developed PC clients and even developed their own emulators. Some of them choose to block emulators to ensure users use their own PC version.
- Microsoft and Google Participate in Emulators Development
Major game publishers, as well as Microsoft and Google, have begun to pay attention to the market potential. The Android subsystem in Windows 11 can run Android applications directly on the desktop, while Google Play Games PC, which will be launched by Google in 2022, can also run Android games on the computer.
- Updated Users Requirements to Boast Sound Experience
As Microsoft and Google announced in 2021 that they would support the running of Android App on the PC side, a battle for users began.
On the one hand, with the official endorsement of the brand and game, Microsoft and Google can easily obtain a certain number of users. On the other hand, as mentioned earlier in the report, users who play mobile games on the PC end generally focus on heavy games, and need to match the corresponding functions of the emulators, such as keyboard control, multi game, script recording, etc. At present, Microsoft and Google cannot reach this point.
- Metaverse Shown in Gaming Sector
Facebook’s announcement that it will become a Metauniverse company within five years is no longer news; ByteDance is to catch the train of the meta universe, and also more than 9 billion yuan to acquire VR hardware manufacturers; Roblox, the “first stock of the universe”, went public in March 21, and its share price soared by 50% on the first day.
Both game developers and hardware manufacturers are gradually laying out the meta universe. As the carrier of games, mobile game emulators are likely to catch the meta universe express.
- Cloud Gaming Revolution
The limitation of terminal hardware has remained hard for the current mobile gaming industry for a long time, and it will even exert an impact on the future market. However, cloud gaming can break through the limitation and enable users to boast sound experience by enhancing the computing power and data transmission capability of cloud servers.
At present, cloud games are mainly limited by factors such as high server costs, but cloud games may become an important direction for the development of the entire game industry in the future. At the same time, it is also more in line with the current fragmented time utilization of users and the high mobility of the domestic population.
In Conclusion
With the development of science and technology in recent years, the game gradually emphasizes cross platform play, which proves that the main players in this field need to become first-class more and more. Cross platform play is more likely to become the mainstream and challenge the mobile game emulators.