Social media marketing has become an important part of any businesses success in today’s business world. In fact, 90% of marketers say that their social media content has increased sales and is an integral part of their business marketing plan.
There are almost 4 billion social media users in the world that could be a potential customer if you know how to catch their attention and draw them in. It’s not enough just to have a social media profile and expect thousands of followers to just show up and love your business.
You need to stand out from the other 4 billion users with social media content that not only gets their attention but keeps it.
Check out these tips for social media content creation that will help you reach new levels of success.
Social Media Content Calendar
One of the most important parts of creating a social media strategy is to be consistent. You need new content on a regular basis so that followers have reasons to keep coming back. A social media content calendar can help you plan and stick with a schedule that works for you and has the potential to reach the most viewers possible.
Not everyone is scrolling through their feeds at the same time every day. If you stick to only posting content at 9:00 the mornings then you are potentially missing the possibility of winning over anyone who sleeps in til noon, goes to work or school earlier than that, or doesn’t spend time on that platform until nighttime.
Know Your Audience
You don’t want to lose followers because they can’t relate or are offended by your content. It is always helpful to know your audience. Learn about your customer persona and research their habits.
Once you know what your customers like and what they are looking for you’ll be able to shape your content and plan your calendar to meet their preferences.
Know Your Brand
Your brand needs to have a consistent voice that enables viewers to relate and feel like they know what your brand believes in, what you stand for, and who you are. While your content may change depending on the platform, your voice should be recognizable as your brand.
There are probably more than one person manning your social media accounts but they should be consistent when engaging with followers. If you want to become a household name like Kleenex, Pepsi, or McDonald’s then you need to give internet surfers a brand that is undeniably recognizable.
Original Social Media Content
If your posts and content are not original and can be found elsewhere then you aren’t building a brand voice you’re just regurgitating someone else’s brand. You’re losing the chance to captivate your audience because they can find the same stuff someplace else.
The more original content you post, the better chance you have of consumer engagement and having that content shared with new prospective customers.
You don’t want to just stick a whole bunch of content on your social media and website that really has no purpose other than to take up space. You create social content for results. You want viewers to click through to your site, share your posts with their friends, and to get a loyal fan and customer out of the content you post.
Dynamic Visual Content
Including stunning images, and informative or entertaining videos is critical to viewer engagement. In fact, visual content increases engagement by more than 2.7% over text only.
Whether it’s funny videos to make viewers laugh or how-to videos to explain the best way to use your products, people love to watch videos online. Close to 50% of internet users watch more than 5 videos a day and spend over 3 1/2 hours a day on social media.
Images should be relevant, original and eye-catching. It’s also important to ensure that even your visual content is search engine optimized.
Search Engine Optimize Everything
You can’t gain followers if you can’t be found. Search engine optimization isn’t just for your website. Social media content should be created with SEO in mind as well. This will help search engines and people find you more easily.
Spread Your Wings and Fly
You don’t have to master all the social media platforms at the same time but don’t limit yourself either. As you implement these social media content hacks you’ll become more comfortable with posting material and gain more followers. The more social media platforms you do venture onto, the easier it will be to find more consumers and turn them into customers.
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