Personalize Your Business in the Post-Pandemic World with 360 Virtual Tours

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Due to the COVID19, many in-person marketing or customer vetting plans were canceled. Empty hotels, stores, resorts, tourist places, etc., meant that businesses could no longer give target customers “up-close” experiences.

As the pandemic is slowly coming to a halt, many customers are still wary of making in-person visits to hotels, real estate properties, stores, etc. How can businesses bring more exposure to their projects in this post-pandemic world? A 360-virtual tour company may be able to help. Here’s how –

What are 360-Virtual Tours?

Virtual tours are an offspring of virtual reality (VR) and augmented reality (AR) technologies. They’re simulations of specific locations. They consist of high-quality images, videos, music, sound effects, etc. These multimedia elements give remote users the impression that they’re physically present at a specific location.

virtual tour creator can be applied to many industries, such as –  

  • Real Estate: Give potential buyers “virtual walks” through your interactive properties. Display floor plans, property features, etc., in engaging virtual tours.
  • E-Stores: Display your products and services not via photographs or videos – but via simulations that contain various other multimedia elements (ambient music, infographics, etc.). These tours can give online shoppers up-close experiences with the brand.
  • Hotels: Allow future guests to visually immerse themselves in 360-degree stitched photos and videos of the hotel rooms.
  • Tours: Create 3D virtual models of tourist sites and historic structures to inform future visitors what they can expect after buying tour tickets.

The photographers, videographers, and digital illustrators who create these tours use high-end equipment and specialized software tools to create 360-degree experiences. Once you’re inside the virtual tour, everywhere you turn – you’ll see simulated reality.

Technically, a360 photographercan help any business that wants to provide personalized experiences to their customers in this post-pandemic world. This technology is already applied by various real estate companies and hospitality companies. Virtual tours enable them to convey their marketing message to target customers lucidly.

Here are some other ways in which a 360-virtual tour can help a business –

  • Long-Term Investment: When you invest in virtual tours, you develop blueprints for your project that can be reused multiple times. These dynamic and interactive tours never fail to retain the attention of target customers. Instead of creating customized processes for each target customer, send them to these virtual worlds. They’ll understand your proposed plans in a much better way. More importantly, they’ll feel closer to the brand once they re-enter the real world.
  • Focus on the Positive Points: Highlight the best aspects of your project on these virtual tours. Top virtual tour companies know exactly what project features they need to highlight to give their clients’ brands the best possible representation.
  • Potential for Customization: The latest virtual tour software tools allow creators to develop highly customizable presentations. For each customer, they can create tours that focus on the specifics that matter to them the most. If a target customer has children, virtual tour companies will create presentations that highlight the child-friendly areas of the property.

Virtual tours are the most powerful marketing tool in the post-pandemic world. It’s still a relatively new marketing tool. So, early adopters can benefit a lot.