When you want to rank high on search results pages, make sure you use the right SEO strategies tailored to the needs and demands of your business. Implementing old tactics is not enough to maintain a strong online presence. You need to find the best SEO services Brisbane that can take your digital marketing efforts forward.
The goal of search engine optimization is to increase the number of quality visitors to your website by ensuring that you appear in SERPs as high as possible for a particular set of keywords. With that, here are key areas of SEO services that you should include in your strategy:
Technical SEO
Search engines favour websites in search results that display distinct technical characteristics such as a fast loading time, secure connection, responsive design, etc. As such, you need technical SEO to ensure your website has these technical capabilities.
When building your site, consider not only the content and design, but also the technical details, which are the behind-the-scene elements. Doing this can significantly impact your site in search.
The following is a checklist of important steps you can help make your technical SEO up to scratch:
Utilize SSL (Secure Sockets Layer)
Ensure a mobile-friendly site
Speed up your website
Fix duplicate content
Create an XML sitemap
Enable AMP
Add structured data markup
Register your site with Bing Webmaster Tools and Google Search Console
When it comes to technical SEO, you need an agency that knows how to optimize your website behind the scenes and how each factor can impact the ability of your site to drive search traffic.
On-Page SEO
This refers to the practice of optimizing web pages to boost search engine rankings and earn organic traffic to a website. On-page SEO is essential as it helps search engines understand your site and its content, as well as determine whether it is relevant to a search query.
The following are SEO services that focus on on-page optimization, helping to increase your traffic, rankings, and conversions:
- Expertise, authoritativeness, and trustworthiness are the basis that Google use to assess and rate websites, content creators, and web pages.
- The title tag, which is an HTML tag that is in the head section of every web page, gives an initial clue as to what the topic is of the specific page it is on.
- Meta descriptions that provide information about a page are often displayed in the SERPs below the page title.
- A great headline has a major impact and can mean the difference between an impression and a click.
- Header tags are HTML elements that identify headings and subheadings in your content.
- Good SEO writing means putting content with users and search engines in mind.
- Find out if keyword cannibalization exists on your website and fix it immediately.
- Regular content audits can significantly help your SEO strategy.
- Optimize images properly, as this is also a valuable SEO asset.
- Increase user engagement; focus on factors like content optimization, site speed, user experience, etc.
Off-Site Optimization
Also called off-page SEO, it focuses on building links from relevant and authoritative sites. This has two main benefits, which is driving traffic back to your site and showing search engines that your site is reputable. Links from other authoritative sites is like a stamp of approval that your content is valuable.
The most important off-page SEO services are:
- Link building. It is an effective off-site SEO strategy. By building links to your website, you are getting as many votes as possible, eventually ranking higher and bypassing your competitors.
- Social media marketing. If you want to take your SEO strategy a step further, consider optimizing your social media campaigns to target audience that is more likely to link to your content, instead of showing your posts to a general audience.
- Brand mentions. Google loves branded websites and rank them on top of the search results. This is because brands are more reliable and users are likely to trust them, translating to a better user experience and satisfied users.
- Customer reviews. Reviews have a vital role in your rankings whether it is for your services, website, business, or product reviews. Reviews are an effective off-site SEO technique, particularly for local online marketing.
Local SEO
About 46% of searches in Google are looking for local information. So, if your business is not optimized for local search, you are missing out on potential clients who are ready to buy in your area. In other words, if you want your business to stay relevant, local SEO is vital.
When gathering information for local search, search engines use signals like local social profile pages, content, citations, and links to provide the most relevant results to the user. Businesses can use local SEO to position their products and services to local customers and prospects who are searching for them.
Here are some local SEO tips to follow:
Make sure your name, address, and phone number are consistent online
Add location pages to your website
Get inbound links with authority and relevance
Optimize URL, meta description, title tags, headers, and content
Ensure your site is mobile-friendly
Create local content
Optimize online citations and directories
Optimize for Google My Business
Conduct a local SEO audit
Participate in your local community
Engage on social media and add posts to Google My Business
Improve internal linking structure
SEO Monitoring
Do you know how long it takes to see results from search engine optimization campaign? However, there is no single answer to that question. There are SEO services that turn results within a few weeks or a few months. For others, results can take several months, particularly in competitive industries.
While the SEO agency you choose works on boosting your search engine visibility, make sure to keep an eye on using the right SEO performance metrics. It is better if you receive monthly reporting to know the progress being made and how it impacts your business. Remember that ranking higher is great, but if it is not driving business success, there may be other issues that you need to deal with. Having a competent SEO company can help you address them.