Innovative E-Commerce Marketing Trends to Look Out For in 2023

e-commerce marketing trends

E-commerce marketing is a powerful tool that you can use to enhance your online store’s traffic as well as your website’s user experience. Although e-commerce marketing has been around ever since the dawn of the internet age, it became extremely popular in 2020 due to the pandemic’s critical impact on all sectors of the global economy; Fast forward to 2022, and it would be safe to say that the age of e-commerce is officially thriving.

So, if you were really looking to create your own successful e-commerce brand or join a successful e-commerce platform, now is the perfect time to start.

How does e-commerce work in today’s world?

E-commerce is known as the process of selling items, goods, or products through the internet. E-commerce helps companies and individuals sell their products virtually and deliver them to their customers’ doorstep, saving them the trouble of doing physical shopping.

Although e-commerce began very early in the 1980s, it became immensely popular as soon as the internet evolved and new personal devices started to emerge such as smartphones, tablets, and computers. Because of that evolution, e-commerce became adaptive to any new digital innovations and was one of the lucrative ways that companies rely on to generate revenue and increase their sales.

Top 3 E-Commerce Trends That You Can Use to Grow Your Business

AI-Supported Market Research Tools

An increasing number of small, medium and large e-commerce retailers are predicting market trends through specific ERP and CRM systems. These AI-powered tools give their users tremendous amounts of customer behavior data and based on that data, they give out expected consumer behaviors and what kind of ads, promotions, or even products that best suit the latest market trends and will be in line with the newest consumer demand.

Voice Search Optimization

Although voice search is not relatively new; it has been gaining momentum ever since 2011. Recent studies show that customers and online shoppers who tend to use voice search are looking to get instant information about the products or services that they require, therefore, e-commerce marketers have started to optimize their content to accommodate voice search inquiries. These inquiries include updated working hours, business profiles, FAQs, physical addresses, and so on. So make sure that you include those details in your e-commerce website.

Sustainable Packaging

Sustainability is not just a buzzword, it’s an e-commerce market trend that has been happening for a few years now. E-commerce companies elevate the value of their products by offering sustainable packaging, which in turn gives their customers a sense of social responsibility and encourages them to buy more from these brands.

Shall I consider joining an e-commerce platform?

Well, that’s up to you to decide but what we’ll advise you to do is… Research!

There are many e-commerce builders that claim to be the perfect ones on the planet, but you’ll never get to really make up your mind on the best platform that will help your business unless you check you try out their features.

MakanE’s e-commerce platform gives you the ability to create an e-commerce website that reflects your true business identity; it also dedicates entire teams to support your business goals and help you increase your revenue at every step of your journey. They are a great option for you to try out and begin your journey of success.