How to optimize Youtube to improve the ranking of a site

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Come to think of it, after Google Youtube could be named the most used search engine in the world: every day, millions of people spend part of their time viewing videos of all kinds; and it is not certain that they should be exclusively concerned categories such as music and entertainment: often when you search for something on Google (for example: how to lay a parquet?) it is more useful to watch a video with the practical demonstration rather than reading a detailed article on the subject.

Precisely for this reason when planning a Social Media Marketing strategy for the brand or product of a company it is not necessary to focus only on Facebook, Twitter and so on: Youtube has excellent potential, still too little exploited; especially since – as mentioned a little while ago – Google often returns youtube videos among the first places of the SERPs if the search done by the user is attentive to the content of the video: having said that, it is easy to understand how to have a good presence on Youtube can have a positive impact on traditional SEO, effectively making visits to a company’s institutional website.

So, how to optimize youtube to improve a site’s ranking?
Just like Google, Youtube obviously uses an algorithm to return relevant videos to the user with his search; what does it take into account?
Obviously of the keywords; but in returning a video as the first of the list rather than at the bottom, the algorithm also considers the number of subscribers (to the video channel), the length of the video, comments and likes, rather than the “watch time” or how long a user remains on the video ( a figure similar to the classic bounce rate).
To ensure that the video you upload reaches your target of interest and “catches”, you must therefore first be found: select the right keywords; once this is done, they will be inserted in the title of the video which must be clear and possibly concise; again, they must also be used in the description of the video and in the tags.
Once the target has been reached, you will have to make sure that they watch the entire video without changing immediately: in this sense, the corporate videos that work most on youtube are videos that focus on arousing emotions, rather than explanations of something; Going back to the example above: if you are a company that sells parquet, a video on how to lay the parquet will be very useful for acquiring new customers.
We also advise you to:
– do not upload videos that are too long: under 5 minutes is the length with the best chance of success;
– insert call to action, with small notes on the side of the video or in the description; nothing too commercial or invasive: even just “visit our site”

And of course… don’t forget to share it on your social media profiles and company website!