Fashion is an exciting industry to be in, and it is a great industry to be in as there is always someone looking for the next big fashion trend. Just like the food, beverage and hospitality industry, the fashion industry is a highly saturated market so it is essential to get your branding and marketing done the right way the first time in order to stand out from the crowd. With eCommerce being a huge tool for any industry, it should most certainly be used for fashion. In this article, we will go through some tips on marketing your fashion brand.
Keep your brand’s look consistent across all platforms
The most successful fashion brands will all follow this rule, brands need a style and they need to stick with it. Look at Reiss for example, they are timeless classics in their style and colours, navy, greys, and neutral colours which are timeless classics. The brand has done a fantastic job of keeping its styles from season to season uniform and of the same branding. This is why they are such a popular brand. So when creating your brand, ensure that the style is uniform. You certainly don’t want to be mixing streetwear with boutique couture.
Focus on your best sellers
This is an obvious one, but you will be surprised by the number of companies focusing on their least popular sellers to try and push it. Let me tell you, this is a waste of time. Your customers want what they want, whether that’s party dresses or gym leggings. Others will completely drop what they are doing and then jump onto the next trend or new style. Whilst these can also be successful, it is still best to stick to your best sellers, they are named that for a reason.
Invest in your website
If you are going to sell your brand, then you need to have a fully functioning, user-friendly website that is going to be able to cope with the traffic coming to your site. If you have a website but are just letting it lay there, it is just a waste of time. It is essential that you look after your website as much as you can. At the end of the day, you need to realise that just because you don’t have a physical storefront, it doesn’t mean that you don’t have one because you do, it is called your website!
Create style guides
Some people find it difficult to make their own style, so pairing shoes, clothing and accessories may be even harder for some. This is why it is up to us as a fashion brand to guide people in the way they dress in your clothes. To help your shopper feel and look their best, give them style guides to follow. This won’t just be a useful tool for your shoppers, but you can utilise this on all of your platforms such as social media, emails and other marketing campaigns. Due to this having many benefits, it is essential that you take your time and get this done properly with high-quality images. If you are doing a streetwear brand, make sure you have some lookbook outfits with your best-selling Streetwear for men. If you are selling high fashion, ensure that you have a lookbook for your most expensive and also best-selling pieces.
Use video when possible
It is no secret that video content is extremely popular in recent years, and with the rise of Tiktok, it has grown exponentially. Video content is also the best content method to get a response and those businesses that use it are 49% faster at growing their revenue. If you are not already creating video content for your brand, you are missing a huge trick. Whether this is giving people style guides, fashion tips or even little catwalk shows of the models wearing the clothes. All of these forms of content will bring you a much better return. This can be then used on social media ads, blogs and all the platforms you are on.
Partner with well-known fashion bloggers
The power of social media and blogs is huge, and those who influence their articles and posts are the people you should be going to contact. Influencers and bloggers of fashion have hundreds of thousands of followers, and this can only mean one thing. If you have a partnership with these types of people and they influence your brand by wearing it, speaking about it on the next video or even just recommending it to their friends can seriously improve your footfall on your site, chances are that many of their followers will like that item and purchase it themselves.