Running a streetwear brand can be a lot of fun, if you have ever owned brands in the past you may be wondering whether there are any differences to marketing a street brand. Well to tell you the truth, there are some slight differences that can make your street brand pop and stand out from the crowd, from your website design to your influencer marketing.
For the most part, with more streetwear brands adopting a more premium feel with better materials and a certain lifestyle it portrays, it is now more important than ever to be able to differentiate from your competitors, especially when it comes to marketing.
Following trends will only get you so far, it’s about pushing boundaries and learning what your audience needs. In this article we will go through some of the best tips on how to market a successful streetwear brand.
Create a catchy tagline
One way in which you can differentiate from your competitors is to come up with some sort of tagline or slogan. Many top brands have taglines for example, look at one of the world’s leading sportswear brands Nike with their slogan “Just Do It”. It’s memorable and unmistakably simple, this is what your brand needs to aspire to. Or even Vans with “Off the wall”. Street brands have a type of nostalgia embedded in the seams, so having slogans with streetwear brands is accepted amongst the community. If it was a super luxury brand, this would be a different story altogether.
Find influencer talent to be your brand ambassador
If you’re lucky enough to have a large budget for your street brand, then you will be able to afford well-known celebrities to endorse your product. Most of us don’t have this, and many will wait until they can afford this to do something about it. This is a big mistake. Instead, go through social media platforms and YouTube and look for up and coming talent that are gaining a good number of followers. Although they won’t be as popular, they will still have over 10,000 followers that will see your product, the best part is they will be marginally cheaper. For example, if you have a new premium hoodie collection, aim for new style icons to wear your gear and promote your product.
Use social media to tell your story
There is not a day that goes by where you don’t go on your social media. Whether it’s to connect to your friends, browse your favourite shops or even scroll aimlessly through videos. Knowing this, you should understand that this can be used to your advantage. Social media is now an essential tool for business, especially for a fashion brand. In recent years, ROI has dropped from social media ads, which has resulted in many businesses stunned. The truth is, social media is simply trying to turn it back to what it was meant for, so tell your story, create content that resonates with your customers and this will eventually turn into a loyal following.