How To Leverage Technology to Get Real Estate Seller Leads

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We are living in an era when smartphones have more processing power than the guidance computers used in the early moon landings. Now, think of how much your phone can accomplish when looking for real estate leads.

Cold calling comes in at the top of the list, but that’s a small fraction of how technology can build your listings. The best part is that you don’t have to be tech-savvy to use digital tools and online platforms.

However, your intellect plays a big role when using technology to get real estate leads. First, you need to know the tools at your disposal and how to make them work for your business model.

Here are some pointers:

1.    Use Social Media to Schedule Cold Calls

Social media platforms such as Facebook are known to send notifications whenever any of your friends is having a birthday. Take that chance to place a call and wish them a happy birthday. This also gives you the opportunity to ask how they are doing, check in on their friends and family and casually remind them that you are in real estate.

Social media also presents the opportunity to join groups and like pages. As you send and accept invites, take the opportunity to promote your real estate social media platforms. This is also the time to introduce offers such as referral discounts to entice people to actively seek you out. 

2. Have a Ranking Web Presence

Before prospective customers reach you, they are more likely than ever to get your contact online. This is why you need a strong web presence. A website is a good start, followed by an informative blog on everything to do with real estate.

You can get a web developer and SEO specialist to ensure you appear at the top of searches. Integrating CRM software into your website will also go a long way in pulling leads from your site’s visitors.

3.  Optimize for Mobile

To boost your web presence, you also need to optimize your site for mobile devices. This makes it easy to get real estate leadsfrom people who are always on the go while providing a customized experience.

If your budget allows, develop a mobile app for your sales platform. This will help reach people through direct messaging, email, and push notifications. The trick is to go for an app with a minimal interface to ensure fast scanning through different pages.

Apart from your own app, create a profile on real estate apps available locally and nationally. These are platforms that pool customers together while providing you with an outlook of the competition. It is here that you can tell what listings sell fast and replicate tried and tested lead generation ideas from the best.

4. Automate Real Estate Sales Analysis

There is a need to analyze real estate seller leads to ensure no potential business falls through the cracks. This is where data analysis comes in handy. For instance, real-time analytic tools help predict the behavior of different leads. Consequently, you can know which leads are likely to convert and target them first. Furthermore, these are fully automated tools that work 24/7 allowing you to concentrate on other ways of growing your business.

Source: Home seller leads.