TikTok is the newest and fastest growing social media platform, quickly amassing 1 billion users worldwide. With its unique short-form video format, TikTok can be incredibly successful for brands large and small looking to attract digital audiences. To maximize success on TikTok, users must gain followers and their posts must go further afield, but how do you do that? This article will provide tips and tricks to help you increase your TikTok followers, build organic engagement, and achieve success on the app.
Understanding TikTok
Before getting overwhelmed with trying to increase your followers on TikTok, it’s important to get to know how the platform works, just as you would any other social media platform. TikTok is unique in its short-form video format, constructed of 15 or 30 second videos that play in a continuous loop. If a user wishes to increase engagement, they must make sure their content is eye-catching, relevant, and shareable. Here’s a few more important things to take in from TikTok:
• Every User Has an Algorithm: For each TikTok user, the platform generates an algorithm, which it procedures analyze each individual. It looks for liked content, viewed content, and individuals’ favorite creators that can be used to generate further content in a personalized ‘ForYou’ feed for each user.
• Video Content Rules: Take advantage of the fact that TikTok is a video-centric platform. So get creative with your videos by producing entertaining and entertaining videos that invoke strong emotion from your viewers and generate virality.
• Lighting and Sound Count: Everyone likes to be a part of the action and to get immersed in the story you are telling. Make sure to pay attention to any lighting or sound production, as any issues that may occur can hinder a person’s enjoyment of your content. This can lead to a low view count and a decrease in overall engagement and followers.
Strategies To increase Your Followers
Now that we have a basic understanding of the advice barometry of TikTok, we can now move into what strategies may help increase your followers on the platform:
Create Shareable Content
One of the keys to gaining followers is to produce content that people want to share. Crafting content that is fun and shareable requires creativity to help set your content apart from the millions of other TikTok content out there. It is not just the videos that matter, either. Analyze which captions, hashtags and other keywords will help boost the searchability of your posts.
Broaden Your Reach
Hashtags are one of the best tools for reaching a new audience and burning through algorithms, as they offer a much larger pool of potential viewers than just regular post visibility. Search for trendy hashtags that your target audience is using and make sure to use them as part of your TikTok posts. You can even make a hashtag specific to your content, something only applicable to the particular video post you make. This allows you to set yourself apart from the thousands of other videos posted the same day. Make sure to be careful when searching hashtags, as certain tags could be blocked by the platform or have too much engagement that could have your post buried in the algorithm.
Balance is Key
When approaching TikTok, balance is key in increasing followers. If you attempt to grow too quickly, the app will recognize your account as being suspicious and will limit the visibility of your content, eliminating the chance of organic growth. Take it slow and alternate the frequency of content you post; it is better to post with quality over quantity on TikTok. As your following grows, you can ramp up frequency.
Engage With Followers
Engaging with followers who comment on your content and reach out is essential for viral growth on TikTok. Create a friendly community within comments, and build relationships with followers considering each of their interests, as well as yours. This will help produce an authentic, trustworthy poster image and provide more robust content within the platform, leading to more views and more followers.
Post at Optimal Times
Getting the timing and frequency of your posts right can take some trial and error. Look at what times and what day your followers appear to be most active, as this can help grasp when the most maximum engagement will occur. Also, look at the trends tab to see what type of content is trending and use that as a point of interest on when to post. However, it is quite important to note that Tik Tok is an ever-changing platform. As a result, trends and best posting times can differ rapidly depending on the season; as such, consistent analysis and review of page activity has to be regular.
Collaborate With Influencers
TikTokers with higher follower counts can sometimes be viewed as more legitimate and trustworthy accounts. As a result, influencer collaborations may be a helpful avenue for you to obtain followers. It is important to note that any influencer used within the platform should align with your brand values and reflect upon the same interests as you. When done properly, collaborations can bring huge opportunities for partnerships, massive followings, and stronger audience loyalty to your content.
Host Contests
Contests and giveaways are always beneficial for gaining traffic as well as followers for your TikTok account. As part of the promotion barriers, you could require followers to leave a comment or a repost or set up a voting system to pick the winner. You can award one winner or make it interesting by offering several prizes. Whichever way you choose, make sure to inform your followers first and ensure to promote the giveaway day and time.
Advertise Your Account
Using advertisement on social media platforms like TikTok allows you to reach a huge targeted audience with desirable posts favored by the algorithm. You can promote yourself by targeting specific countries, languages, age groups, genders, interests, and more. More importantly, using ads can help you target key players that can help make your TikTok content successful.
Conclusion
TikTok is an extremely powerful resource for digital marketers who are seeking to grow their respective brands and collaborates. With its amazing algorithms and platform features, it can assist anyone with their marketing goals. By learning the platform’s fundamentals and utilizing any combination of the previously mentioned strategies, users can be sure to gain followers on TikTok. Good luck and keep creating epic content!