How to be a successful real estate agent?

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How to be a successful real estate agent?

Do you want to know how to be a real estate agent and start a successful business? Learn about the requirements to be a real estate agent and the skills needed to build an enviable career. 

Working in the real estate market is an exciting activity. However, to stand out in the sector and develop a successful career requires specific knowledge. 

If you want to have an excellent performance in the real estate agent profession, then we will tell you how to be a successful real estate agent, either independent or working in an agency, and what are the requirements to be a real estate agent and start venturing into the sector. 

What does it take to become a real estate agent?

  1. Study to be a real estate agent
  2. Join real estate associations
  3. Learn to use digital tools

Study to be a real estate agent

If you want to take the first steps on how to be a real estate agent, it is essential that you study careers that are closely related to sales and learn about market trends.

One of the degrees that may have a direct relationship with the sector is Business Administration, which you can take at different universities in Mexico. Although this career will not cover real estate training, it will provide you with the necessary tools to develop as an independent salesperson and manage your own business.

Institutions such as the Mexican Association of Real Estate Professionals (AMPI) make available to the public diplomas, workshops, and courses for real estate agents that address the main issues in the real estate sector. The advantage of taking these courses is that, upon completion, you will obtain an agent certification that will open the doors to the labor market. 

Although this is not a requirement to be a real estate agent, it is advisable to take real estate marketing courses to improve your sales techniques. 

To exercise, it will also be necessary that you know the legal processes to carry out the process of buying and selling or leasing a property. This legal knowledge will provide protection to you and your clients when carrying out processes that are within the margin of the law. 

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Sign up for associations 

In Mexico, there are several real estate associations, including the Mexican Association of Real Estate Professionals (AMPI), the Association of Professionals in Real Estate Marketing (APCI), and the Council of Real Estate Professionals of Mexico (COPIM). 

Being part of one of these organizations will help you project confidence in your clients since you will have the support of an association with years of experience. Buying real estate is not an investment to be taken lightly. For this reason, people trust real estate agents who have an official certification or endorsement. 

To enroll in one of the existing associations, it will usually suffice to visit the website of the institution that is of interest to you and identify the agent registration section, where you can submit an application for membership. Among the requirements to be a real estate agent, you will be asked to prove your identity through official documents and to talk about your career. 

Learn to use digital tools 

When talking about how to be a real estate agent, knowing how to use technological tools and implement them in your profession is no longer optional, but rather a primary necessity. Above all, in times when the new normality has forced us to carry out operations remotely, using digital means. The real estate sector has not been left behind, adopting real estate technology as a highly effective sales strategy. 

Among the available options, video calls, videos, and photos will be useful tools to carry out your professional work. By these means, you will be able to show the property to the client, using virtual tours, and arouse their interest, without the need to make a first face-to-face visit. 

To implement these tools properly, it is necessary to learn how to take real estate photography that highlights the attributes of the construction. It is also advisable to know a little about video editing or, in any case, hire an expert to record the tours. 

How to be a successful real estate agent?

  • Build your self-confidence
  • Follow up with customers 
  • Provide good after-sales service
  • Use different communication channels
  • give yourself time

Build your self-confidence

Although technologies are an excellent tool to grow your career as a real estate agent, this is not always enough. Implementing traditional marketing techniques is one of the secrets to being a successful real estate agent. 

This means that, in all likelihood, you will have to organize real estate events and actively participate in conferences or face-to-face meetings. These actions allow you to establish a relationship of trust with your customers. 

If you’re not comfortable speaking in front of large audiences, you’ll need to develop that skill. Whether you’re looking for a coach or practicing recording videos of yourself, you’ll need to hone your communication skills and improve your body language. 

Follow up with customers

The first impression is crucial but following through on the sales process is just as important to ensure success. Try to respond to the questions and requests of your customers as soon as possible and respond appropriately.

Go to your appointments with clients on time and, during the time the meeting lasts, pay full attention to their requests and doubts. 

If you are not sure about any information, it is best to verify it first. Clients come to you seeking expert advice. Remember that giving wrong information to your clients can make them doubt your experience and ability to continue with the process.

Provide good after-sales service

How to be a successful real estate agent is not limited to making the sale, since it also implies being able to provide a good service afterward. Sending a thank you email at the end of a sale will leave your customers even more satisfied with the result, as this action shows real interest in them. 

Sending them a postcard on special dates is a good way to remind them that you are still present for any real estate situation they require. In addition, this will allow you to have an active client portfolio. 

Use different communication channels with your customers

Every good real estate agent, independent or not, should know how to use communication channels such as Messenger, WhatsApp, or Telegram to keep in touch with their potential clients. 

In addition to providing them with a phone number where they can contact you, it is convenient to have other communication channels in case of any eventuality. 

Within their marketing plan, some real estate agents employ the use of digital advertising tools such as the Facebook ad manager. If you want to know how to be a real estate agent with a high level of sales, go to a course platform that teaches you how to implement advertising actions. 

give yourself time

Even if you work independently, set a work schedule and respect it as much as possible. Although you should not neglect your business during working hours, it is important that you respect your personal time. 

Disconnecting from work on your days off is a factor that will benefit your productivity in the long term. Let your customers know when they can contact you and try to be aware of your messages only during that time. 

How to become an independent real estate agent?

  • Build your own network of contacts
  • Create a professional profile in digital media
  • Take the time to get to know your new market
  • Build your own network of contacts

To be successful as an independent real estate agent, it is recommended to have at least 3 channels that allow you to generate new clients. For example: by a sphere of influence or recommendations from fellow agents, as well as paid advertisements.

In the case of small cities, for example, trust is generated through recommendations. In order for you to start networking, you’ll need to strike up friendly conversations with people. Both the recommendations and the people you meet in the places you visit could help you find new prospects. 

Now, if you have managed to make a client feel satisfied with the results of your service, ask him to recommend you and visit your pages to leave a comment. This reputation will encourage those interested in hiring a real estate agent to hire your services. 

Create a professional profile in digital media

Online presence has become one of the requirements to be a real estate agent, as this is the modern resume. 

Create your digital profile and keep a professional and up-to-date profile photo. Avoid having a photo of when you started the race since, when connecting with clients digitally, they will expect you to look like they saw you online. If this is not the case, it could arouse mistrust. 

Some real estate agents even create promotional videos, through YouTube channels. However, it will be enough for you to make constant use of social networks such as Instagram, Facebook, or LinkedIn, to build a personal brand. 

In addition to updating your networks with original content, commenting on the content of other real estate agents will bring you closer to a greater number of people and allow you to present yourself. 

If you post on social media, stick to the “one-third” rule of posting about 3 important things: real estate, lifestyle, and family. These topics are relevant to your brand and are related to the services you offer so that your followers will begin to identify you as a reference. 

Take the time to get to know your new market

If the reason you want to become an independent real estate agent is that you’re moving to a new city, you’ll need to take the time to research the area. Google what the real estate agent service is like in the area and try to identify a niche market. 

Try to attend conferences given by experts in the real estate industry. Find events online and choose at least 4 that you consider mandatory to attend to expand your knowledge and become a real estate expert. 

In an established real estate agency, there is an area in charge of legal, administrative and financial processes. You will have to cover these aspects on your own as an independent real estate consultant. 

5 mistakes that a real estate agent should avoid with their clients

Not listening to your customers: we do not mean simply listening to customers talk, but rather identifying their concerns, needs, and desires related to the sale they are about to make. In addition to the fact that having to repeat information can be annoying to the client, the real estate agent who does not pay attention can miss key pieces of information that contribute to the closing of a successful sale. Avoid dealing with other matters if the meeting is in person

Talk more than you listen: whenever a sale is made, you should ensure that the dialogue flows equally in both directions. If the real estate agent speaks without giving the client a chance to speak, the client will probably be dissatisfied with the service and will decline the sale. Remember that communication is key in the real estate business.  

Show overconfidence: Bragging about your experience, achievements, and multiple successful sales can also be annoying to customers. Although it is important to build a reputation and history that conveys trust, it is also important to offer specialized treatment to the client. 

Pressure Decision Making – All customers hate being pressured into making a quick decision. A requirement to be a real estate agent is to understand that choosing an ideal home is a complicated process. While you want to make sure your clients are aware of the possible change in the availability of the properties they’ve seen so far, there’s no need to force them to make a sudden decision. When you have an appointment with your clients, try not to show up in a hurry and invest the necessary time in visiting the property, this will make them feel comfortable and increase their interest. 

Trying to control the result without considering the needs of the buyer: when a real estate agent insists on selling his clients a property that does not meet their needs and requirements of the client, there is a high probability that the sale will fail. Show only those properties that meet your client’s expectations, both in price and size and other characteristics. 

What is a Client Relationship Management (CRM) platform?

Translated as Customer Relationship Management, CRM platforms are a tool that will help you in the process of how to be a real estate agent.

It is a type of software that facilitates the real estate sale process in all its stages. It allows to establish adequate contact management, identifying sales opportunities, and managing properties. This is very useful for large real estate agencies.

If you are interested in knowing more about this type of technology, we invite you to read about the best applications for real estate agents.