Each brand has its own logo. This graphic is applied to the label or packaging for better brand recognition. The need to create a logo arose when different manufacturers began to produce goods of the same group. It is like a distinctive mark of a brand, so it must be original, high-quality, and attract the attention of the consumer.
Famous brand logos didn’t always look the way they do now. The history of the logo can now be traced back to its very appearance. The image on the label could hardly be called stylish and laconic. Despite this, the companies were successful, and over time, the logos were redrawn. As part of a rebranding to follow new trends or as a result of a change in activity.
Starbucks
Since its inception, the sea siren has been the symbol of coffee houses. The image of the logo originated from an ancient myth – sirens lured travelers with songs. Over time, the sea diva was dressed up and decorated with a crown. The overall background of the symbol is green instead of dark brown. But the concept has not changed – delicious coffee attracts and beckons to visit the coffee shop.
Burger king
Burger King opened in 1954. But since during this period the McDonald’s chain was already operating successfully, they had to think about how to isolate themselves from competitors. At first, the founders also used the image of a person, but then the logo was significantly changed. The 1967 version, with some changes, has survived to this day. This is an image of half of the branded buns.
McDonald’s
McDonald’s signature style is a building with golden arches. He was taken as a concept when creating a logo. Later, the arches were connected in “M” and the whole world is watching this symbol even now. Before the arches, the restaurant chain used a completely different image – the Speedee chefs. The logo was apparently invented to associate with fast service – it was the speed of cooking, as conceived by the founder, that was the McDonald’s concept.
Batman
Batman’s logo has changed, of course. But it has always been a bat from different angles. But on the other hand, how else to symbolize a person – a bat.
Audi
Some car brands have been in the business for so long that their logo has changed more than once. For more than a hundred years of existence, the German carmaker settled on a laconic car logos – four three-dimensional rings and a brand name. The rings have their own meaning – they appeared as a result of the merger of 4 companies.
Bentley
A luxury car that can be described in two words as aristocratic luxurious. The car logo also looks luxurious – these are the fenders and the letter “B” inside. The emblem symbolizes the style, power and speed of Bentley’s luxury limousines.
Twix bars
Bars became Twix only in 1979. Before that, they were called Raider. When the name and packaging changed, the products began to be exported first to America, and then around the world. The new name consists of two words – “double” and “biscuit”. Bars have been popular all over the world for many years.
Versace
Versace is a pretty extravagant brand. The logo of the company also looks like. It was developed in 1978 by Gianni Versace himself. The emblem depicts the head of Medusa the Gorgon. The designer believes that this character combines beauty and simplicity that can lure anyone. As well as the clothes that the brand produces.
There is no one-size-fits-all template in logo design. Fashion is seasonal, trends in clothing, make-up and graphic logo designs are constantly changing. But many companies choose simplicity and conciseness, not looking back at fashion trends. Minimalism will always be in trend. Everything should be simple, without unnecessary clutter and a variety of colors.