Graphic design as a career path is very exciting. You get to use your innate talent to help clients communicate with visual elements. There is no industry that does not need graphic design. It, therefore, means job opportunities can be plentiful. Whether you are working as a staff member or freelancer, someone will need design work.
And now, with technology, graphic designers can do so much more. Our article will explore how technology impacts the future of graphic design.
Adoption Of Technology In Graphic Design; Does It Signal The Death Of Creativity?
Some may consider the use of technology in graphic design as a death knell to creativity. The graphic designers of days gone by would have a pencil and notebook always at hand. When inspiration hit, they would whip them out and draw.
Nowadays, it seems like as long as you know how to use the software, you can create designs. Look at marketing job adverts, for example. One requirement you may find is the ability to use design software. Yet, these are two very distinct fields, or rather they used to be.
Over-dependence on the intuitiveness of some of the software is making it worse. The designer can use the recommendations, tips, or templates to come up with designs. Originality seems to be on its way out. Copy and paste designs are rife due to the readily accessible templates.
The modern child no longer plays outside. More often than not, they only exist in the digital world. Old creatives will tell you that the outdoors is usually a great source of inspiration. It allows you to daydream and let your thoughts run free.
But whether you agree with this argument or not, it helps to have a healthy balance to the argument.
We Believe Technology Will Breathe New Life into Graphic Design
What does the future portend with regards to technology and graphic design?
1. Expect Higher Efficiency and Productivity
One of the most significant benefits of technology is better efficiency and productivity. Tasks that would have taken days can now be complete in a matter of hours. Think about the typical design process. You compose, develop the design, and create mock-ups.
You then share it with the client, who may reject the concept. It is back to the drawing board to start the process again. However, the use of technology has simplified all that. With the right equipment, you are good to go.
Your preferred tool of choice can be a laptop or tablet. Partner them with the best trackpads, and you get great functionality. Such include customizable shortcuts and multi-touch gestures. Once you finish the design, you simply email it to the client.
2. Augmented and Virtual Reality in Graphic Design
Let’s go back to the point above for a minute. Once you send the design to the client, you do not have too much control over how they interpret it. Unless, of course, you are in the room to answer questions.
Here is where technology can get exciting. The use of Augmented and virtual reality provides immersive experiences. The graphic designer is free to create virtual scenarios to bring designs to life.
No more physical mock-ups and paper cutouts. No more rushing in traffic to make it to client meetings. Easy online collaboration and the right software are all you need.
Immersive or interactive designs will help connect with audiences better. Ikea, for example, allows customers to tour their dream kitchen using virtual reality.
3. Paradigm Shift in Content Creation
No one can argue about the value of good content in messaging. However, many people go wrong with over-reliance on the text. The modern consumer is always on the go. They want information that is easy to digest. The role of the graphic designer will gain more significance.
Technological execution of work will result in richer experiences. The use of visual elements and trends like 3D printing will make all these possible.
4. Experiential Graphic Designs
Experiential graphic design is not about virtual or augmented reality. Rather, it is about enriching the real world for customers. Imagine walking into a mall that has signage everywhere. We are talking ceiling, floors, walls, and all elements in the room.
It can transform a simple event into an entirely different experience. Incorporating technologies like 3D printing will further elevate the experience.
5. Robotics and Artificial Intelligence in Graphic Design
We will see more use of robotics and AI in graphic design. The result is higher quality work due to better precision. The graphic designer can program the robot for very high levels of accuracy. Such may not be achievable if a human handles the tasks. It is especially true for high-pressure, tedious tasks.
The ability to replicate jobs with slight tweaks will lead to higher productivity. Think about how much work the designers will be able to complete within a given time. Not meeting client timelines may very well become a thing of the past.
A combination of design, robotics, and computing will lead to unique designs. AI reduces monotony allowing designers to focus on creativity. Indeed the future for modern graphic designers is very bright.
6. Greater Interest in Apps and Software Development
Look at the evolution of graphic design. From a paper and pencil-centric industry, now it depends a lot on technology. New graphic designers may not even know how to illustrate or create by hand. There are apps and software everywhere to achieve such tasks.
Mobile editing apps allow designers to create while on the go. Such tools are a god-send for freelancers. Developers have fantastic opportunities with the ever-changing, more demanding market.
With the explosion of the digital space, there will be no shortage of work for graphic designers. Yet, they will need more sophisticated tools to complete the tasks.
Over to you developers!
Technology will continue to change the graphic design landscape. Some may feel that modern designers lack creativity. However, technological trends are exposing modern designers to opportunities the older ones may never have imagined.
AI, Augmented reality, virtual reality, and 3D printing allow for immersive experiences. You can connect with customers better by providing richer interactions. There is better efficiency in processes resulting in higher productivity.
It will be interesting to watch the ever-evolving field of technology and its impact on graphic design.