How Content Creation Can Help You Rank Higher on Google

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How Content Creation Can Help You Rank Higher on Google

Small businesses with blogs on their website have 126% higher lead growth than websites without them. Why? Because they have more content.

It’s basic math. The more you create content for your website, the more likely you are to appear on search engine results pages (SERPs). 

But writing content alone won’t help you rank higher on Google. You need to focus on content creation that satisfies the Google algorithms. When you do, your website will attract more traffic and gain more loyal followers and customers.

This quick guide will tell you all about the right kind of content that will help you rank higher on Google.

Create Search Engine Optimized Content

Search Engine Optimization (SEO) is a toolbox of techniques that you can use to increase the rankings of your website content. And since Google is the top dog in the search engine world, you should focus on techniques that please the Google Gods.

Here are some examples of content SEO techniques that you could use:

  • Build a better backlink profile
  • Improve your internal link strategy
  • Increase your site and page speed
  • Ensure your website is secure
  • Perfect your website user experience
  • Use keyword research

Record the current rankings of some of your top-performing web pages before making changes. That way, you can compare the results after you make changes. Use a Google ranking tool like SEOJet to research your rankings.

Create Content With the Right Keywords

Out of all the SEO techniques, finding the right keywords is the most vital to good content creation. You can research keywords using keyword research tools like Google Keyword Planner. Or, you could research your competitor’s top-performing blog topics for inspiration.

Find one longtail keyword that you want to target. Then, choose up to 10 similar secondary keywords. You should put your main longtail keyword in prominent places in your content and sprinkle the others in the body of your content.

This is where you should put your main keyword in your website content:

  • Content title
  • Some headings (H2 and H3)
  • URL
  • Meta description
  • Introduction
  • Conclusion
  • Body of the text

Google is more likely to rank your content higher in search results when it is 100% sure your content will be useful to the searcher.

Create Long-Form and Informative Content

Google likes websites run by authoritative, trustworthy experts. If you can prove you are an expert on a topic in your content, Google will rank your website higher.

You should create long-form content of 1,000 words or more. This content should be accurate, original, and helpful to the user. 

Make your content easy to read with lots of helpful headings and bullet points. Break up the text with relevant images, videos, and infographics. You should also refresh this content with new information when necessary, so Google knows it isn’t out-of-date info.

Skyrocket Your Rankings With Great Content Creation

Focusing on increasing your content creation efforts is the only way you will rank on Google. And with these tips, you’ll ensure that your content is ranking as high as possible on search engine results pages.

When you’re running a website or online business, you should learn about marketing too. Check out our business and technology articles for more tips and advice!