When you run a small business, you want to drive more traffic to your products or services. But where do you start to make this happen? With the right blend of digital marketing, SEO, and new features, you can optimize business website leads.
The strategies don’t end there, either. Read on to learn about 7 simple ways to boost conversions!
1. Make Your Service or Products Clear
If someone stumbles onto your website, you don’t want them to be confused about what you offer. Even the most attractive website won’t be effective if it’s unclear. Your digital marketing strategy needs to include compelling branding and a targeted mission.
Gear your writing toward the type of individuals you anticipate attracting to your site. For instance, if you run a consulting agency, you’ll want to keep the style clear, confident, and professional. On the other hand, if you run a dog grooming business, you can let your language feel more playful.
Describe your products or services on the homepage. And direct visitors to specific pages to access those products or contact information. If they’re perusing your site on a cold winter day when they’re stuck inside, you want them to stick around!
2. Use a Pop Up on Your Homepage
Pop-ups can be a simple way to boost conversions on your website, too. Use it as an introductory pop-up feature on your website, but schedule it so it doesn’t show up right when someone clicks on your site. In the same vein, make sure the pop-up has an obvious way to close it or else you will frustrate visitors.
Not all pop-ups are the same, either. You can try pop-ups that lead to specific products, free giveaways, or other deals. You also can use a pop-up as a form, but don’t make it too cumbersome.
3. Boost Conversions with Better SEO Services
How is your SEO game going? If you’re not embedding tags and blog posts with the right keywords, people won’t even find your website. Turning to SEO services to optimize business website SEO can be one of the best investments you make.
Tap into local SEO, too. This allows you to capture visitors searching for your business in a specific geographic area. You’ll ascend to the top of the search engine results and be able to build a local reputation.
4. Ditch Distractions on Your Webpages
You can optimize business website pages by removing distractions. Distractions can take the form of big pictures, clashing colors, and unnecessary features. Do an audit of your website and make a plan to clean it up.
Get rid of tricky navigational features that are outdated and make your website look like it’s stuck in a different era. Streamline the number of tabs you have. Too many options can overwhelm a visitor and turn away potential website leads.
Remove pictures that are oversized and not needed. Pictures that take too long to load will slow down the site and, again, turn people away.
And make any buttons on your website obvious. Using a color scheme with appropriate contrasts will make the buttons and text visible but not jarring. Always avoid using really saturated colors or complementary colors right next to each other.
5. Introduce a Live Chat Feature
A customer visiting your website may have pressing questions but lack interest in picking up a phone to call. After all, no one likes the prospect of being on hold for hours. When you operate a website for your business, you can tap into alternative approaches to customer service.
Offering a chat feature streamlines the process of finding help. With some chat services, you can use a robot to address simple questions. When a question emerges that requires a human to provide an answer, one of your agents will be notified.
Customers will like that they can continue exploring your website while they await information. You even can use the chat feature to collect an email address or phone number. Then tell the potential customer that you’ll follow up later with a more specific answer.
6. Keep Your Forms Simple
When you’re running a small business, you need to build contacts and develop email lists. Even though it’s smart to collect contact information about potential customers, you need to do so efficiently. No one wants to sit and fill out a huge form on your website.
Long forms with useless and detailed questions seem like more trouble than they’re worth. Avoid including fields that ask for open-ended questions or other information that’s hard to access.
Instead, focus on collecting pertinent information. This can include the person’s name, email, and phone number. And while you’re at it, share special offers or products that may incentivize the individual to stick with you.
7. Share the Good News with Testimonials
You can generate more website conversions with powerful testimonials from satisfied clients. If someone is searching for a reputable contractor and you can provide that service, share it with the world. Reach out to satisfied clients and ask them to write a few sentences about what they appreciated.
Make the testimonials even more authentic by including the client’s name and a picture. Better yet, include before and after pictures of their property to show the transformation. A good endorsement may just be the best sales pitch you can make!
Make More Website Conversions
You can boost conversions when you optimize your website, focus on SEO, and introduce helpful features. Potential customers will appreciate reading testimonials or background information about the company. Use pop-ups, chat features, and simple forms to get more website conversions.
For more helpful business tips, check back for new articles.