Google My Business SEO optimization

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google my business

Google My Business is one of Google’s free tools focused on businesses, which helps businesses have more visibility on the Internet at a local level. This tool allows companies to appear in the first organic results of Google in geolocated searches.

The first advantage that Google My Business has is its ease of use. You can register your company profile by accessing through Google My Business with a Google account. Once registered in it and having provided information about the services offered by your company, you will have one more way to be found within this type of results on the first page of Google and also within the Google Maps section, after searches with a local connotation.

If you also work on the organic positioning of your website, you will have twice the chance of appearing on the first page of Google.

In this post we leave you some guidelines to optimize this Google My Business profile and get it to appear in the first place.

We will start by talking about links and how they influence the SEO of Google My Business :

First of all, to state that links are important for Google My Business SEO. But what are the links that work best?

The best links to climb positions in the Google ranking are the links from directories such as Yellow Pages, where we include our company file. The links that come to us from other web pages in our same city will also be of great help to climb positions in the Google ranking because they are natural links and have very similar characteristics. And we will also have to take into account that incoming links from normal web pages also count: blogs or websites related to the theme of our company and even from other cities.

We should not focus so much on separating the work we do on SEO optimization of our Google My Business from the SEO work of any web page to appear in the first results of the Google page, since the differences are not as relevant as they seem. Yes, you have to combine different actions, but the differences are not as great as you think.

With regard to the SEO positioning of Google My Business, there are specific aspects that can help us position our business among the top positions in Google:

  • It is recommended to fill in all the fields (name, business category, contact information, description of your business…)
  • Keep the profile updated with all the relevant information for your clients or for anyone who is looking for the service you offer.
  • Add the location of your business
  • Add geolocated images, the more the better but don’t forget the quality
  • Managing reviews and responding to them will help you earn the trust of customers.
  • On the other hand, it is not necessary to focus solely on the URL of the My Business profile to be optimized, since if the SEO of the website is worked on and we have this URL included in the profile, we will also be positively influencing the position ranking of the profile.

For example, if we work on the positioning of the Grizzly Marketing press release, this will also have a positive impact on the positioning of the profile.