Did you know that over 70 percent of U.S Americans use social media daily? That’s why so many brands and companies work hard to optimize their SEO for social media. But if you already have an optimized website, why is social media important for SEO?
Nowadays, SEO and social media go hand in hand since they play a vital role in reaching new customers. That’s why today, we’re going to help you better understand this new concept. Additionally, we’ll help you improve your SEO by telling you some useful tips.
The Index Includes Social Media Content
If you already have a basic knowledge of SEO, you know how important the Google index is. But, if you need a quick brush up on the topic, be sure to check out this SEO guide for complete beginners. In recent years, Google has programmed its crawlers to include social media links in the index.
For example, if you create a Facebook post, the crawler will index the link, image, video, and text. In contrast, if you make an Instagram post, the crawler will only include the image or video in the index. So, as you can see, where you post something will determine what information the crawler will send to the index.
That’s why it’s crucial to understand how to use social media for SEO. You’ll want to make sure that every image or video you post has its corresponding alternative text so the crawler can locate it. Additionally, you’ll want to include keywords on any post from Facebook, Twitter, Google+, and LinkedIn.
Social Media Posts Gives Your Brand Authority
Similar to how a website gains more authority through interesting content and relevant backlinks, so too do social media accounts. So, blogs that link your social media page also contribute to your overall authority. Additionally, Search engines value profiles with a high number of followers and a good amount of engagement.
As you can see, SEO for social media sites involves more than just content, but also the number of organic followers and engagement.
SEO for Social Media Involves More Than the Technical Side
Unlike traditional SEO, social media SEO is influenced greatly by real people. Therefore, the only way to effectively reach more people is by creating content that your followers want to share. And as you can expect, the more shares your social media profile gets, the more authority and recognition your brand or company will receive.
Start Optimizing Your Social Media Today
As you have seen, social media and SEO go hand in hand in today’s digital world. But, of course, as with traditional SEO, you’ll need to slowly build up your online presence to rank higher on the search engines. So, don’t wait any longer and start optimizing your SEO for social media today!
Would you like to uncover more tips and tricks about SEO? If so, we invite you to take a look at our other SEO-related topics!