As an entrepreneur, you enjoy most of the rewards and reorganization for your success. But at the same time, bear most of the risks as well. You are here; this indicates you have a desire and deep interest in getting traffic to your website. Perhaps, you are already working with a digital marketing company. But you wish to understand strategies and tactics.
There are a bunch of components in SEO. No matter what content management system you have got, these can indeed work for you.
Let’s get the basics right
As a small business founder, you surely want consumers to find your business while searching for something online. The search engine optimization (SEO) process involves implementing a few on-page and off-page strategies to help consumers find the website.
Optimize your website to work across multiple devices
A considerable percentage of internet traffic originates from mobile devices. If a prospective consumer visits your site from a mobile device, all the pages should load quickly.
Your viewers may prefer clicking away to your competitor’s site if your portal fails to load appropriately.
If you fail to optimize your biz site for mobile, you would probably lose half of your online business.
Ensure your website remains mobile-friendly by applying these features:
- Responsive theme
- Quick load time
- Drop-down menus
- Shorter page titles
- Easily navigable theme
- Easily readable font size for texts
- Order now button in a prominent font
Reach potential consumers in your locality with local SEO
Ever wondered why some local businesses thrive while others failed to survive despite offering the same quality products? The reason could be their online visibility and business.
For local businesses, the market is finite due to limited potential consumers in the locality. Thus, such firms must have good visibility online when nearby users search for related goods or services.
Websites featuring on the first page of search results can get away with 92 percent of the traffic for the related keywords.
As per studies conducted by SEJ, the first result gets 25 percent of clicks.
Another study suggests roughly 76 percent of internet users who searched for info about a local business via mobile did visit the location within a day.
Out of them, 78 percent made online purchases from the firm. Put simply; search engine ranking does matter for local businesses.
There is not much difference between optimizing for organic search and local rankings. The significance remains on local consumers. So, keyword search focuses on words or phrases that local customers may use.
Which businesses can benefit from local SEO?
Every business can benefit from local SEO. However, the following ones are already making the most:
- Doctors and veterinarians
- Plumbers, electricians, and other contractors
- Landscaping and lawn care and professionals
Develop location-specific landing pages
When users perform a “near me” search, Google displays a list of providers with a map, pointing to the location for three businesses.
If your firm operates at multiple locations, you should consider creating a separate page for every site. Each page should have unique content with internal links to your products page.
Google will recognize your location pages and determine areas that you serve. It will present your company website as one of the options when people in the concerned regions search for your products.
Use your blog to help you rank
Google appreciates websites with fresh content. Thus, blogging is the best and easiest way to attract traffic and convert visitors.
Are you racking your brain in search of topics?
Don’t worry; there are tons of tools that can help you with topic suggestions.
Enter keywords related to your industry in these tools, and they will present the most popular issues.
Here is the list of tools for generating blog post topics:
- Portent’s Content Idea Generator
- Google Trends
You can also take a look at topics popular on social networking sites. Choose the ones that are doing best in areas that matter the most for you.
You can use Google Trends to check topics relevant to your location, related queries, and interest. Crafting content around these topics can offer better chances of getting ranked.
Don’t give significance to the number of blogs published every week. Instead, focus on posting content that provides value to readers, educates them. Doing so can help in bringing visitors back to the site and converting them into sales.
Voice searches cannot be ignored by small businesses
SEO efforts should include voice search optimization strategies. Customers have access to devices like Google Home, Amazon Echo, and other voice search assistants. So, adding natural-sounding questions and conversational phrasing can prove beneficial.
If you have already outsourced the job to an SEO services provider, checking internal and external links for blog posts can be a good idea.
Besides other factors, search engines also consider external and internal links to your content as quality indicators. Internal links help Google analyze your website structure.
Try to get backlinks to your content from high-authority sites.
Also, adding internal links connecting keywords with related existing content is essential. Link your blogs with relevant content on your website homepage. Split long blog posts into multiple pages and link them as per the sequence.
Create FAQ pages
FAQ pages can save time and prove a win-win for both consumers and businesses. You can optimize these pages and improve site rankings for voice searches. Integrating long-tail keyword terms in questions can help.
Use automation to solicit customer reviews
Several inexpensive software programs can automate review collection. You can solicit customer reviews with these tools. They can be programmed to automatically send an email to the client post conclusion of the transaction.
Positive reviews can be submitted to the site, while the system can transfer negative ones to the customer care team for offering resolution.
The software can also post these reviews on a specific page or Google My Business profile.
As an entrepreneur and founder, you are indeed responsible for driving traffic to a website. However, if you don’t have the human resources with necessary skills, you should consider outsourcing SEO to an agency that offers digital marketing services.