While ranking a website, one of the factors that search engines look for is the number of backlinks and their quality. Link building is the process of building links to your web pages to bring more referral audiences and traffic to your website.
For creating these backlinks, some websites follow white-hat SEO techniques, and others opt for black-hat. You must avoid black-hat techniques to bring votes to your website, go for acceptable techniques, and positively impact your website ranking.
Keep scrolling down the article to understand which link-building techniques are bad and which practices you must follow to rank your website.
Top 8 Do’s and Don’ts of link building in SEO
Link building is one of the essential SEO activities, and it is vital to watch out for the dos and don’ts of creating these backlinks because ignoring these guidelines could result in a low page ranking.
Below Here are the most important dos and don’ts of link building for your websites that you must follow to increase web traffic. Learn more!
1) Opt for relative sites
One of the essential aspects you need to consider while creating backlinks on other websites is to watch for website relevancy. Do not ask for a website to share your page or website links if they do not relate to you or their audience has nothing to do with you, and the same is the case for your website audience. Sharing the links of websites that are irrelevant to your audience is a bad SEO practice.
2) Go for content marketing
Content marketing is one of the best ways to create backlinks and driving traffic to your website. You can include blog posting and guest posting to your SEO strategy and rank your websites. Writing quality content infused with properly researched information is the most significant source of creating high-quality backlinks to your website. A topic you will write about may inspire others, and they may share your post on their website, thus driving their audience to your website.
You can also acquire an SEO services company in Dubai to provide valuable and quality content for your website ranking and implement on-page SEO tricks to have better page rankings.
3) Focus on quality
Usually, people spend too much of their precious time asking others to link their websites and share their content. While asking others, make sure you reach websites that themselves have better page rankings and page traffic. Asking for low-quality websites for links is nothing except a waste of time and effort.
4) Referrals and testimonial
What is better than asking your satisfied users and clients to share your website links and posts to drive more web users? You can get quality links and website traffic by sharing testimonials and user reviews as people trust people. You can offer your users some discounts and special offers if they refer your website to other people.
5) Don’t pay for links
A website can acquire some backlinks by paying site owners to share their content and posts. It is somehow good to ask for backlinks this way but make sure you do not exceed the limit. Trying to develop too many backlinks by paying people will count as spam. Google will be quick enough to catch and identify these tricks. If you are paying websites to share your link, make sure they have good credibility and quality content.
6) Avoid too many cross-links
Many websites linking to your website are not healthy for your website. It will count as spam by the search engines. Cross-linking is not only for other websites; it also refers to the different website pages, with too many links directing the user from one page of the website to another page purposely.
Hire experts to strategically link your website pages to provide easy and useful navigation for your users from one page to another without using unnecessary links.
7) Do not inject links
Some websites opt for black-hat SEO tactics to improve their page ranking. One of the tricks is called injecting links. In this process, a website hacks another website that they do not own to create links for their website. Injecting links this way and in the amounts will take your page back to the 100th position rather than positioning it on the top of SERP.
8) Avoid cloaking
One of the black-hat SEO that people perform to trick the search engine is providing different URLs to the user and the search engines to improve their ranking. Search engines are smart enough to recognize these tricks, and they might permanently ban you from page ranking sites.
Create quality backlinks for higher page rankings!
Generation one quality link is much better than creating hundreds of low-quality links. Generating a quality link is not an easy task, and it requires the hard work of days and months to create one. Ensure you reach people who can provide genuine links rather than low-quality backlinks that reduce your page ranking.