Mailer boxes prove to be one of the best marketing tools for any brand or industry. They deliver the products to their destination securely while equally managing the brand identity.
But what if you have no idea where to begin? What sort of mailer box ought you to pick? The solution is not as simple as it first appears.
Finding the best solution for their requirements might be challenging for newbies because there are so many possibilities, each with its own advantages and disadvantages. We’re here to assist you today!
We’ll go through some of the most popular mailer box kinds in this post and show you how to select the one that’s right for your company.
Why do Brands Prefer to Send Products inside Packaging Boxes?
To begin with, why package goods in boxes in the first place? The first benefit of sending products in a box is that it guarantees protection from the other objects in the shipment.
Your belongings will remain protected while being delivered to the end user because of the box’s durability to withstand shock and pressure from any mishap.
“72% of consumers in the U.S. get influenced by the packaging when making a purchase.”
Another benefit is that it makes it much simpler for order fulfilment personnel to find and rapidly process orders. When everything is packaged properly inside a box, it is simple to gather everything and send it to the warehouse.
What are Custom Mailer Boxes?
Companies of all sizes may provide clients a distinctive and lasting experience by using bespoke Mailer Boxes. They are also a great method to promote your goods and raise brand recognition. It’s crucial to take your target market into account while selecting a bespoke mailer box.
- What age range is this?
- What people prefer using mailers?
- What do they find interesting?
You may begin designing a box that appeals to your target consumer once you understand who they are. Additionally, you must ensure that your branding and color choices are in keeping with the rest of your marketing collateral.
This will help your business develop a distinctive visual identity and make it simpler for clients to recall you.
What is the Expected cost of Custom Mailer Boxes?
Comparing custom mailer boxes to other available choices on the market, they are not overly priced. Designing your original artwork is typically the most expensive aspect, although it has become less expensive due to the graphic tools that anyone can easily access.
What should be included in the Design?
One of its biggest features is that you can put anything you want on the outside of a custom mailer box. There are no restrictions on how inventive you may be, so let your creativity soar!
A die-cut design is one of the most popular options since it lets customers see what is inside before opening it. Just be careful not to reveal too much information in your design. Otherwise, buyers with less potential will be unlikely to purchase products.
Another choice you have is to give the box a unique design. Certain technological limitations exist on the forms you may choose from, but nothing prevents you from using your imagination to the fullest!
What Different Varieties of Mailers are Available in the Market?
Now that you understand what bespoke boxes are and why they’re significant. It’s time to concentrate on the type of box you want to use for your business.
Due to the recent increase in the use of mailers by businesses, we’ve compiled a list of the most typical mailer box varieties available right now.
Corrugated mailers
As they perform a great job of protecting your things while they are in transit, corrugated mailers are one of the most widely used solutions. They are made of durable double-walled corrugated cardboard that can withstand pressure and stress, which makes them perfect for shipping goods.
Another crucial quality is how simple they are to assemble, which means no special equipment or drawn-out assembly procedures are required.
The box’s strong flaps on either side allow your consumer to open and close it with ease while keeping everything inside safely sealed.
“67% of American consumers say paper and cardboard based packaging makes a product more attractive than other packaging material.”
The main drawback these boxes often have is that they aren’t very eco-friendly, so they might not be the greatest choice if you are worried about your business’s carbon footprint.
Eco-friendly Mailer boxes
If you care about the environment, you may buy mailer boxes made of eco-friendly materials at most office supply outlets. Bubble mailers could be a great option for businesses that sell reasonably hefty goods like books or other heavy things.
They are incredibly light and offer great transportation protection. They can frequently be customized with a range of colors and images for improved branding and are also quite simple to put up.
Bubble mailers’ major drawback is that they aren’t extremely durable, so they might not be the best choice for clients dealing in things with sharp edges.
However, since clothes and towels already have smooth edges, this isn’t much of a problem if you offer those kinds of things.
Plastic Poly Mailer
A plastic poly mailer is a different kind of mailer box. This is an excellent alternative if you need to ship out hundreds of things at once and don’t want to spend a lot of money doing so because it is extremely affordable and will keep your products secure while they are in transit.
This material’s disadvantage is that it is not environmentally friendly like cardboard. This might not be the greatest choice for your organization if you place a high value on having an eco-friendly business.
Just bear in mind that many environmentally friendly products are on the market if you want something that offers outstanding protection while minimizing your carbon impact.