How long do you have to stare at something before your brain recognizes it? One second? Two seconds?
Think again. Researchers at MIT have found that the brain can identify an image in just 13 milliseconds.
What does this mean for you and your next marketing campaign? Simply put, you can’t afford not to include digital advertising in your marketing strategy.
The good news is that it’s easier and more affordable than ever to create digital signage. Keep reading for some compelling reasons to add digital sign design to your next campaign.
Digital Signs Are Dynamic
It’s not just kids who get excited by bright colors and moving objects. Our brains are hard-wired to notice these elements no matter how young or old we are.
Digital signage supports both video and animated content. No matter how bold or colorful you make a poster or a billboard, it’s still a static medium. This makes digital signs a superior medium if you want to instantly attract attention from passersby.
Another bonus is that you can change digital signage with just a few clicks. You can add promotions, change the video, or even include real-time updates from your RSS and social media feeds.
You don’t even have to be there — you can access your digital signs from anywhere in the world. Click here to see just how easy it is to create beautiful digital advertisements for your brand.
Digital Advertising Boosts Sales
It’s no coincidence that Times Square contains over 1,700 signs. Dynamic signs like these have been called the “silent salespeople” of the 21st century.
Digital displays are always available and ready to help customers by offering product features, benefits, and pricing. Print, radio, and TV ads can be repurposed and displayed on digital signage. These signs are there working for you every minute of the day, even after you close your doors and go home.
Launching a new product? Advertise it on your digital signage. Planning a holiday sale or another special promotion? Get people excited (and ready to buy) with advertisements on your digital screens.
Digital Sign Design Is Affordable
If you’ve held back on digital advertising because you thought it was outside your budget, it’s time to reconsider.
The truth is that the cost of hardware and software for digital signs gets more affordable each year. Lower acquisition and reduced maintenance costs mean your digital signage displays will soon pay for themselves.
Once you invest in the hardware, there are few recurring costs other than producing new content for the digital displays. You won’t have any of the shipping or disposal costs associated with traditional printed materials.
Add Digital Signage to Your Marketing Strategy
Digital signs are hard to ignore and, when they’re done right, impossible to forget.
If you’re revamping your marketing strategy, why not include digital signage in your next campaign? You’ll be pleasantly surprised by the results!
Digital advertising isn’t the only topic on the table today. Keep browsing our site for more stellar business and lifestyle advice.