PPC advertising is a form of online advertising where advertisers pay each time a prospective customer clicks on their ad. In contrast, organic SEO relies on attracting visitors through search engine algorithms. Although organic SEO might take longer to achieve results, it’s less expensive, offers more control, and can also be more effective as it deals with your target customer directly (as opposed to using ad platforms that, for example, can target a generic searcher looking for something unrelated to your business).
Here in this post, we will discuss some of the main strategies that will help you to bring quality visitors good traffic to your site, so let’s dive in;
Common PPC Advertising Strategies
Branded Campaigns
A branded campaign is a paid search ad targeting your company website or brand terms. These are great to run as they allow you to show up for searches related to your brand, which is especially helpful if someone who already knows your brand is searching one of your branded terms on Google.
Branded search campaigns do have their downside, the main one being that you might be paying the total cost per click even if your searcher is typing in your brand name. However, research from Google has found that 89% of search ad traffic is incremental and would not be replaced by organic clicks if those ads aren’t being run. With branded terms also having a low cost per click, the potential rewards outweigh the risks for these campaigns.
Solutions campaigns
Solutions campaigns are paid hunt promotions centered around the particular arrangements you offer on the lookout. So the ads themselves direct crowds to data about the items or administrations your organization sells, yet they might utilize language and wording according to your client’s viewpoint.
For instance, assuming quality administration programming is focusing on call place chiefs who are experiencing difficulty following specialist execution, they may offer the expressions “refer to focus programming as” or “refer to focus the executive’s arrangement as” instead of “value the board programming.”
By focusing on subjects connected with the problem areas possibilities have and the arrangements they’re searching for, you can arrive at thought stage purchasers.
Retargeting campaigns
Retargeting campaigns allow you to reach potential buyers who have visited your website or engaged with your brand by showing ads showcasing the products they have viewed. Advertisers can use this information as an opportunity to start nurturing potential customers and facilitate a purchase down the road.
Conquest campaigns
Conquest campaigns are search ads that target your competitors’ branded terms to divert traffic away from their websites and to your own. With a Conquest campaign, you reach customers when they’re searching for your competitor while simultaneously showing what they’re up against.