The Cloud Advertising Market Size was valued at USD 3.22 billion in 2022 and is estimated to reach USD 13.93 billion by 2030 with a growing CAGR of 20.1% Over the Forecast Period 2023-2030.
The cloud advertising market has experienced significant growth over the past decade, driven by the increasing adoption of cloud technologies and the rising demand for scalable, cost-effective marketing solutions. Cloud advertising leverages the power of cloud computing to deliver highly targeted and personalized ads across various digital platforms. This approach enables advertisers to access vast amounts of data in real-time, allowing for more precise audience targeting and campaign optimization. The flexibility and scalability of cloud-based advertising platforms also make them an attractive option for businesses of all sizes, from small startups to large enterprises. As a result, the market is expected to continue its upward trajectory, with advancements in artificial intelligence and machine learning further enhancing the capabilities of cloud advertising solution
Several key factors are driving the growth of the cloud advertising market. The proliferation of digital devices and the increasing internet penetration globally have expanded the reach and effectiveness of online advertising. Additionally, the shift towards programmatic advertising, which uses automated processes to buy and place ads, has been significantly bolstered by cloud technology. This shift allows for more efficient and effective ad placements, reducing costs and improving return on investment for advertisers. Furthermore, the integration of advanced analytics and AI in cloud advertising platforms is enabling more sophisticated data analysis and audience insights
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Covid 19 impact analysis:
The latest report is the most recent study that offers 360° coverage of the Cloud Advertising industry that has been facing the brunt of the adverse economic impact of the COVID-19 outbreak since the beginning of this year. The global health crisis has affected nearly every aspect of the business vertical and led to massive disruptions to the global Cloud Advertising market demand and supply chains. Researchers draw predictions for the market scenario in the post-COVID era. The report, additionally, assesses the present market situation and estimates its future outcomes, keeping in mind the impact of the pandemic on the global economic landscape.
Major companies profiled in the market report include
IBM, Acquia, Oracle, Imagine Communications, Salesforce, FICO, Google, Adobe, SAP, Demandbase, Sailthru, Experian, Kubient, Nielsen, InMobi, HubSpot, Marin Software, MediaMath, PEGA, Sitecore, others
Research objectives:
The latest research report has been formulated using industry-verified data. It provides a detailed understanding of the leading manufacturers and suppliers engaged in this market, their pricing analysis, product offerings, gross revenue, sales network & distribution channels, profit margins, and financial standing. The report’s insightful data is intended to enlighten the readers interested in this business sector about the lucrative growth opportunities in the Cloud Advertising market.
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It has segmented the global Cloud Advertising market
By Component
- Platforms
- Services
By Model
- Public Cloud
- Private Cloud
By Service Type
- Infrastructure as a Service (IaaS)
- Software as a Service (SaaS)
- Platform as a Service (PaaS)
By Organization Size
- Large Enterprises
- SMEs
By Application
- Campaign Management
- Customer Management
- Experience Management
- Analytics and Insights
- Real-Time Engagement
By verticals
- Retail and Consumer Goods
- Media and Entertainment
- Travel and Hospitality
- BFSI
- Telecommunications
- Manufacturing
- Education
- Others
Key Objectives of the Global Cloud Advertising Market Report:
- The report conducts a comparative assessment of the leading market players participating in the global Cloud Advertising
- The report marks the notable developments that have recently taken place in the Cloud Advertising industry
- It details on the strategic initiatives undertaken by the market competitors for business expansion.
- It closely examines the micro- and macro-economic growth indicators, as well as the essential elements of the Cloud Advertising market value chain.
- The repot further jots down the major growth prospects for the emerging market players in the leading regions of the market
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