Is your business image sending mixed messages to customers?
Your brand and logo are not speaking the same language. You may be confused about the brand vs logo dynamic.
Your brand and logo need to tell a coherent story about your business. Your band and logo should pique the interest of potential customers. Clients get turned off if your business image looks tacky.
Cleaning up your brand and logo will build your business identity.
It’s important to know that brands and logos are related but not the same. Keep reading to learn the notable differences between a brand and a logo.
What is a Brand?
The brand is the overall look and feel of a business. Your brand showcases your business mission and services through fixed design elements.
You set the tone of your business through your brand image. What do you want your brand to say to the public? Your brand image has to be consistent across all marketing and media outlets.
A brand also has a consistent voice it uses in all communications. Consistency helps customers get comfortable with your messaging style.
People struggle with change, so a familiar brand voice will keep customers engaged.
Branding Guide
Create a brand personality for your business. Set up a branding guideline to keep your business image uniform. It helps to create a vision board and style guide to structure your brand.
Decide what recurring design themes you want to add to your brand guide. Your brand guide will also include design elements like color variations and fonts.
Your branding guide will take the hard work out making press kits and marketing materials.
What is a Logo?
A logo is a stylistic symbol or image that represents your business. Visual references help the human brain easily recall information.
Most people remember a business logo before they remember the name. A logo has the power to amplify your brand identity. There are well-established companies with culturally iconic logos.
A creative and original logo design will keep your business relevant. Your logo could be the next Golden Arches.
Logo Guide
The logo will be a representative of the company’s brand. Your company logo is birthed out of your brand identity but can stand alone.
You can incorporate design elements from your branding guide into your logo. Your logo needs to follow the colors outlined in your brand guideline. Create a few logo iterations with different color combinations.
Design a simplified version of your logo to use on short-form marketing materials like flyers. It is helpful to have a versatile logo that can be adapted to any form of marketing communication.
Brand vs Logo
A unified brand and logo help increase your company’s visibility. Some brand vs logo conversations assumes that one is greater than the other.
You need both to create a strong business image. Check out the Business Products and Services section for more business advice and resources.