How often must a prospect engage with a brand to become a customer?
It could be 10 or 100…depending on the customer engagement strategy of the business.
In most cases, the sales team engages and interacts several times with the prospects to finally close a sale. It includes a series like – hosting a demo/workshop, offering freebies, answering all their hesitations and confusions, email follow-up, etc.
The sales team wins whenever the person sticks to the company’s policy.
Let’s first know-
What is the customer Engagement Strategy?
A customer engagement strategy includes interactions and activities that a business organises after researching customer behavior and wants.
The process involves:
- Attracting customers with a reasonable offer.
- Interacting to know their needs.
- Proactively engaging with them consistently to showcase the solution.
- Building relationships through constant emails and follow-ups.
A successful customer engagement strategy is measurable and responsive to customer demands and requirements. By collecting feedback, a business can channel the next best move accordingly.
Sometimes engaging more customers requires getting flexible over budget. From running interactions to hosting ads, every step requires stable finances.
If you have over 10 prospects waiting to hear from you in your following email, your software will encounter glitches. Will you leave them waiting?
They may switch to your competitors. Instead, get instant money loans in Ireland and get the technicalities fixed immediately. Just apply and get the sum in your account as quickly as expected.
When do customers decide to switch to the competitor?
Brands must focus on the gaps after launching a solid customer engagement strategy. These gaps turn into revenue and customer loss for the company.
Here are some common reasons why customers switch to another vendor in the industry:
- Non-availability of the dedicated customer support channel
- Inability to switch customer channels
- Repeated interaction with Chatbots leads to less or no conclusion
- Waiting long to discuss something with support staff or decision-makers
- Lack of human touch in conversations and emails
How To Increase Customer Engagement and Close More Sales?
Before creating the strategy, analyze the following:
- What are they thinking right now?
- What do they find valuable?
- What are some major concerns that they may share?
Craft a customer-centric approach that helps you engage maximum customers to your business idea and mission. Here are some tried and tested strategies that you can implement to maximize engagement and conversions:
1) Captivate them with your brand’s story and vision
An all-inclusive vision and mission attract the audience you target. You have to be direct and crisp with the messaging. Explain who you are, why you exist, and why you want to do this.
For this, ensure the customer is the central part of the story. Involve them in your story, for they will relate better in that way.
Wait patiently, listen to their concerns, and identify those in your marketing carousel videos. It would narrate the best message, and people would like to know more about your offering and brand.
2) Work towards personalizing interactions
Generic ads, emails, landing pages, or ad copy blends with other similar copies or messages. If you want the customers to feel valued, then you must work towards it. Provide customers with unique touches that narrate their lifestyles in different aspects.
For this, conduct surveys, live workshops, 1:1 interaction with existing customers and prospects, and host Q/A. It would help you gather detailed insight into shifting customer behavior and choices.
Please work with your team to design curated online and offline events that align with their interests and pains. Sometimes, the insights do not help in creating the most relatable experiences. So, avoid forcing it on your audience. Instead, ask them— “What do you expect from the brand?”
Most repeat customers expect the brand to remember them whenever they interact again. The brand must recognize their interest and expectations from their product and offer and deliver the same. If you offer or prepare something unique for them, they stay.
3) Use customer engagement tracking tools
Customer engagement metrics help track customer interaction frequency and quality. It is a critical aspect for any company or business to grow.
Using the same, you may get a detailed insight into the features they prefer the most in a particular product, customer lifetime value, etc. It is the strategy to present them with something that’s been on their mind for a long. No wonder how happy they would be.
For example, you are one of the best companies in Ireland providing car finance support. Suppose you are recently encountering a drop in revenue. Analyze the individual’s requirements.
Individuals; seeking car finance in Ireland on bad credit encounter issues like simple application rejection, high-interest rates, and non-repayments leading to default.
In this case, they will interact if you could offer a little relief to prospects by offering a more extended repayment schedule and flexibility to pay early and improve credit scores.
Offer additional support to help them eliminate any fears of defaulting on the loan. In this way, you would not only convert the customer but could get the best word out about your brand. Standing out is the key here. Track the engagement now, and you will feel the difference.
4) Revise the client onboarding process and strategy
The onboarding period is one of the most crucial steps in strategies for any business. It is when the user or the customer decides whether to stick by your brand or check other alternatives. To optimize the process, you can do the following:
a) Personalise the process based on the action the user took
It is important to start where the prospect or the customer left off. Whether you captured the lead through an ad, or live session, attend to him there. Ask relevant questions based on it. Inform the user of how you can help further.
b) Create interest in the product through freebies and demos
Customers always love when you go the extra mile to address their concerns. They love freebies and special discounts.
There could be no other best way to captivate the customer’s and prospect’s attention. If you could provide freebies like- e-books that solve a concern, a demo, and a lead magnet to a guide in a blog, it can be a promising effort to turn users into customers.
Bottom line
Creating and mapping the customer engagement strategy will help you convert customers down the lane and close more sales. The above-listed strategies are time-tested ones. You could try these as per your business industry and goals.