The packaging you choose for your eCommerce store will have an impact on your production and shipping costs.
Weight and prices are essential factors to consider because they might raise a product’s transportation expenses as boxes grow larger and filler becomes heavier.
What Exactly is ECommerce Packaging?
ECommerce packaging involves product protection and establishing your brand identity.
This kind of packaging material helps a lot because you can keep track of your delivery expenses. It aims at improving the customers’ experience and increasing your profitability.
The box, tape, any infill, coupons, and other inserts are all included in the packaging. Shipping your product in its usual retail packaging is also eCommerce packaging. At this point, you might be asking yourself: Why should I use paper-based product packaging?
The packaging decisions you make have ramifications that extend well beyond your customers’ journey. The magical moment within which the consumer has a physical connection to your product is during unboxing.
Taking Advantage of Prime Paper Branding Spaces
Since you’ll never get a second chance to create an excellent first impression, it’s critical that you win over new customers and have them come back for more. For this reason, ensure that those making product packaging decisions have adequate knowledge of packaging materials.
The outer faces and lining of a product packaging is a blank, specially designed canvas that tells your brand’s unique story and gives the consumers a better understanding of your values.
According to a recent global survey, it is a good idea to choose paper-based packaging because nearly eight out of ten consumers value sustainability. More creative paper-based packaging solutions have come up, providing consumer contentment, brand perception, and sustainability.
Why use Paper-Based Packaging Materials?
● Paper is reusable.
Many people have embraced environmental conservation, which is why many consumers will tend to buy reusable packaging products. People view a brand that uses reusable packaging as one that is considerate of the environment.
With the massive shift from plastic packaging, paper-based packaging is fast taking over. One of the reasons many companies are adopting paper-based packaging is its reusability. Paper packaging can be reused as paper sacks, fiber-board, and wrapping paper.
● Paper is sustainable.
Unlike plastic, paper is easily recyclable and takes less time to decompose. Only a tiny percent of plastic waste is recycled, with the rest ending up in the environment and landfills. According to some studies, plastic takes around 1,000 years to decompose.
Paper, on the other hand, takes about two months to decompose.
Brands that limit the amount of plastic in their supply chains will profit from a favorable image boost by appealing to customers’ increased concern for the environment. It might not happen immediately, but using paper instead of plastic puts your company on the right side of environmental progress and consumer desire.
● Paper grants you the freedom to create eye-catching designs and create a lasting impression on the consumer.
Fill options for plastic are commonly void air pillows or bubble wrap. However, using decorated and colored tissue paper for your interior packaging offers you the opportunity to tell your brand’s story while delivering a distinctive unwrapping experience.
Tissue paper-based packaging stirs excitement and anticipation as the buyer unwraps the product. Colorful branded tissue paper helps manufacturers establish their brand while making the unwrapping experience a memorable one for the customer.
How To Differentiate Yourself With Paper Packaging
Remember, your direct and indirect competitors are watching you closely and adopting techniques that work for you. On the other hand, your customers’ demands increase by the day.
Every customer wants a wonderful experience from the moment they visit your website until the product they purchased from you becomes old and worn out.
Engage the services of a seasoned print packaging service to ensure that your eCommerce store stands out.