If you’re looking to improve the visibility of your fashion business online, you’re in the right place! We are here to introduce some basic SEO tips that anyone can implement for their business, so help you organically appear on search engine results pages to increase traffic to your website and also sales! From carefully creating product names to a blog and compressing images, these things will help you to transform your business.
Carefully Create Your Product Names
The first thing you can do when adding new products to the website is to carefully create your product names to make them as specific as possible. ASOS does this really well, by specifically describing the materials, colours and shape. This way, not only will you rank for the main categories on your website, but each individual product will also rank. As you need to manually upload products and name them, this will only take a couple of extra seconds and could really help your business.
Create A Blog
Next up, for SEO it is really important to refresh your website with new content regularly, which can be difficult for an e-commerce business. So, you can create a blog to help! This will improve the ratio of code to content on the website which is important for SEO, it will provide useful information for your customers and if you can also do keyword research to find topics that people are interested in currently and target that keyword throughout the blog.
Make sure to focus on making them engaging and entertaining, rather than just having a sales focus.
Think Carefully About Keyword Searches
When you are choosing keywords for your website, you need to carefully consider whether when someone searches for that term on Google, they will find what they are looking for on your website. For example, you could target the keyword “tracksuits” on your website, but this is a very broad category, so unless you offer a vast range of tracksuits in different colours, styles and sizes, it is unlikely that the user will find what they are looking for.
However, if you target something more specific like “plain tracksuits”, it is less competitive so will be easier to rank, and if what you offer is plain tracksuits, the person will be likely to find what they are looking for. Targeting generic keywords might bring more traffic to the website, but it is unlikely to result in many conversions. It is much better to bring less traffic to the website but have more conversions!
Compress Your Images
Last but not least, it is important to compress your images. In SEO, one of the ranking factors is how fast your website is. Naturally, e-commerce websites will have a lot of images, as there are probably lots of different products. If each of these images have a big file size, it can slow down your website significantly, meaning you are less likely to rank well in the search engine results pages. So, download a plug-in or app that will compress the images for you across the website and this could have a significant impact on your website!