Automation Cartoning Machines Manufacturers Seeking New Outlet

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Taking a walk through the supermarket you may take notice that cartons are the most prominent packaging on the shelves. And exactly cartons are the most important form of packaging in the industry of fast-moving consumer goods (FMCG), such a fact inevitable leads to the large demand from those manufacturing companies to enhance packaging automation for carton packing so as to keep abreast of the market consumption.

To meet such a demand, packaging machines manufacturers all over the world have for long listed the automatic cartoning machines on the top of their catalog and as their target market the carton packaging automation. The problem is that we more and more players entering the market the competition has been becoming unprecedently strong – a factor that forces some automatic cartoning machines manufacturers to seek new outlets so that they can outstrip their competitors.

A Split Market Structure

 

A fissure has been witnessed in the market structure of automatic cartoning machines where players can principally be defined into two groups – those market-leading companies with cutting-edge technologies and those SMEs who strive to survive the fierce market competition. So as the machines themselves are grouped into those cheap ones that only fulfill the carton packaging automation and the others with advanced functions and sky-high prices.

Products from the different levels have their own market positioning and target market though, problems may still occur that may lead to far-reaching side-effective and impact on the market.

Small and medium packaging machines manufacturers take the majority portion of the total supplier structure, however, have just a relatively few market share in terms of sales volume compared with those market-leading ones. The subsequent result is an inevitable price war, while in the meanwhile the revenue for them has long been below-average and even meager.

More and more small manufacturers are going beyond their own previous baseline and pricing at new ones for which they have no choice but to supply machines of inferior quality now that it is impossible to raise the price while all the competitors are doing so as well.

Seek an Outlet and Survive the Competition

Obviously and no doubt that it is not a sustainable solution keeping a curb on the cost to constantly crash toward lower prices and supply machines with inferior quality. Technologies have been evolving and there is no reason that companies stand still offering out-of-date products. 

In the past, the automatic cartoning machines, though designed for carton packing automation, still call for certain manual works. For example, the operator has to play with numerous bearings screws and tools when it comes to configuring the machine for a different carton size and style and must test the machine again so that it is adapted perfectly to it. A modern solution is that through a human-machine interaction panel the operator only has to click on it the machine will set itself automatically to the previously saved recipe where data has been stored with the PLC can realize the format changeover. 

Manufacturers must focus on the value their machines can enhance and thus add further technological added value rather than launching an endless price war that will constantly force them to the boundary of surviving or quitting the game.

The Future of Cartoning Machine Market

In the past, the automatic cartoning machines, though designed for carton packing automation, still call for certain manual works. For example, the operator has to play with numerous bearings screws and tools when it comes to configuring the machine for a different carton size and style and must test the machine again so that it is adapted perfectly to it. A modern solution is that through a human-machine interaction panel the operator only has to click on it the machine will set itself automatically to the previously saved recipe where data has been stored with the PLC can realize the format changeover. 

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