Millions of people every day are using social media to share their thoughts, check in with friends and find out more about brands. In particular, Twitter has become a place where you can share your thoughts and speak about things that are on your mind. If you are a health brand, it as also become a place to share details about what you offer, what you believe in and what you can do for your followers.
Do you have a new health brand? Then you need to make sure that you are making the most social media. Here are some tips so that you can have success using Twitter for your health brand.
Enjoy a Professional Takeover
Social media is a blessing to a lot of new brands. This is how you are going to spread the word about what you are doing, who you are and what you can offer people. You really want to hit the ground running. That is why we recommend working with a professional marketing agency. They are going to have the experience and expertise necessary to ensure that everyone hears about your health brand. Letting a professional take the reins for a while can really make a difference. In fact, it can pay off in the long term.
Always Use Hashtags
Hashtags are not just there to look pretty and make it appear like you are joining in with the latest trends. Hashtags are a way to get discovered by people and those that are talking about similar topics. So, you want to use them to your advantage. This is going to give your health brand exposure and ensure that your products can reach more people. Take a look at the hashtags that are trending and try to join in with them. Over time, this is going to help you grow your following and business.
Post Regularly
One of the most important things you have to do to benefit your health brand is to post on Twitter on a regular basis. If you are only posting something one per month, you are not getting any momentum or keeping your audience engaged with your brand. You have to post on a regular basis in order to increase your followers and create excitement on what you have to offer. While it can be a commitment to post on a regular basis when you have other duties, this is why people often have a team for social media or work with a marketing agency.
Schedule Your Tweets
For a lot of brands, there are good times to tweet. In other words, your posts are going to reach a lot of people, as well as the right audience, at certain times in the day and on specific days. This is something you want to pay attention to if you want to grow your brand. A good way to stick to these times and days is to schedule your tweets. This means creating content in advance and there are apps out there that help you schedule tweets beforehand. This means you do not have to worry about tweeting manually at certain times. It will be done for you and at the right moment.
Have a Twitter Voice
People do not want to see generic tweets. You have to use social media to stand out. On Twitter, this means developing a voice. You can do anything you like with your tweets. For example, some brands choose to make jokes and have fun, while others post helpful content people can learn from thinking about what type of Twitter voice you want to have and this can give you some direction on the type of content you can create. Do not forget to follow trends too but make sure you do it in your own way.
Make Promoted Tweets
If you have a big budget and you really want to hit the ground running, you can always think about running promoted tweets. This is the equivalent of a paid ad on Twitter and it is going to expand your reach. This can be good when you are first starting out and you are trying to build an audience for your health brand. But, be aware that it is going to cost you money. You have to ensure that your budget is going to be big enough for this task. Otherwise, it is best to avoid it. Know that it will be a monthly fee for promoted tweets.