Are you one of the 70% of small businesses without a search engine optimization (SEO) strategy? If so, you’re missing out on hundreds, if not thousands, of potential sales!
As attitudes toward online sales continue to appear favorable, you owe it to your business to establish an SEO campaign that shows your audience what you’re capable of.
Ready to get started? Then join us below for a quick list of dos and don’ts that can help you avoid some embarrassing mistakes!
Do: Take the Time to Write a Marketing Plan
One of the greatest advantages you can give your marketing campaign is a well-written, thoroughly detailed brief outlining your strategy.
If you’re really not sure where to begin, don’t hesitate to look up some examples. For instance, The HOTH provides some fantastic SEO campaign examples on their site that are well worth your time.
Whether you’re a pro or a complete newcomer to SEO marketing, bear in mind that your campaign is only as strong as your brand bible. Your plan should include data on your audience, the channels you intend to use, and a specific timeline.
Don’t: Forget to Account for Audience Shifts
Speaking of your audience, it’s always a smart idea to reassess your target audience before a campaign, as your audience may have changed.
Or, on the other hand, your business may be looking to target a new group of customers entirely.
Whatever your situation, create a customer persona. This will help you create content that actually gets through to your audience.
Do: Establish a Strong Content Strategy
SEO writing, or SEO content creation in general, is one of the most efficient and cost-effective ways to grow your audience. Get in the habit of writing blog posts that speak directly to your audience.
What are the types of topics they care most about? These are the things you’ll want to tackle.
However, the actual content creation is only half of the equation. You’ll also need to learn to optimize images, track keywords, and create a link-building strategy.
In short, all copy on the web relating to your business needs to be optimized and customer-centric at the same time.
Don’t: Ignore Your Metrics
Analytics are like a guidepost; if you pay attention and adjust as needed, you’ll have no problem getting to your destination.
Generally speaking, it’s a good idea to check out your analytics at least once per week. Sit with your team and look at the areas where your performance can be better, then brainstorm ways to compensate for those struggles.
Also, don’t forget to measure specifically for the elements you’re most interested in.
Stop Stressing Your SEO Campaign
Creating an SEO strategy can be hard work. But if you’re diligent about collecting data, course correcting when needed, and placing your audience first, you’ll have a hard time going wrong.
Remember that it sometimes takes a while to see the results of your SEO campaign, so don’t worry if you’re not getting the results you hoped for immediately.
In the meantime, why not check out some of our other great content? Our marketing section is filled with tons of great tips to help you succeed in today’s fast-paced digital world.