It would help if you had some new custom swag for your business. Unfortunately, your employees and customers already have plenty of mugs, pens, and notepads with your logo. How can you do something unique that still has a flair of fabulous when you’ve already gone down the traditional route?
Custom iron on patches can be a fun, low-key way to promote your business passively. Aside from being able to stick them on a variety of surfaces, you can let your creativity soar when you’re designing them!
Getting Started with Custom Iron on Patches
Before you start placing orders, connect with your marketing team on design. They’ll be able to get you the correct logos and fonts to use and also ensure that everything looks on-brand before you receive your product.
Next, consider the different ways you want people to use your patches. Some only want their patches on fabrics, and others want to be able to put them on different surfaces.
Materials are also important to consider. There’s no correct answer to the embroidered patches vs pvc patches debate. Think about your overall budget and decide which one will be the most cost-effective.
Now that we’ve covered the basics, you’re ready to learn the best ways to use patches for brand promotion. Feel free to use any of these winning ideas.
Incorporate Custom Iron on Patches in Your Onboarding
The first few weeks for a new employee are critical for setting them up for success. While they’re learning the ropes, feel free to add some fun to the mix with patches!
Include custom patches in your welcome kit to help new employees feel like they’re part of the team. Your standard branded office supplies are always helpful, but patches add flair and fun to the whole process.
Consider making variations of patches for different departments to amp up team spirit. Encourage managers and other employees to wear their patches with pride to show other people how fun it can be.
Distribute at Events
You never know when a surprise event will appear on your calendar. Make sure you’re ready for the next career day, job fair, or conference by having plenty of patches on hand.
Patches can be the ultimate event giveaway item. They’re easy to distribute, stand out among other swag items, and allow people to get creative in the ways they promote your brand.
Let the Public Get Involved
You have some basic designs for your patches, but it could be fun to try something a little different. Instead of asking the design department for another idea, ask the public!
Run a contest on social media asking people to design patches of their own. Offer incentives like prizes, products, or discounts for people that get their design chosen.
This unique brand promotion strategy gets you in the minds of your most creative and loyal customers. You may find the next addition to your design department when you run a contest!
Business Tips From Pros
Custom iron on patches are a unique way to promote your brand when you get creative about the best ways to distribute them. Make sure you use this powerful swag item whenever you can!
Do you want more advice on marketing and branding? Please keep browsing our blog so you can find the best ways to keep your company at the top of its game.