Digital marketing is the art of using technology to promote and sell your business. It’s a lot like traditional marketing, but according to the digital marketing agency Canberra, it uses digital channels to reach customers.
You can use these channels for advertising your product or service, building relationships with potential clients, generating leads, and more.
The goal of digital marketing is to reach as many people as possible while simultaneously generating leads and increasing sales revenue.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing your website for search engines (Google, Bing, Yahoo, etc.). SEO is a long-term strategy that you should use to increase traffic to your website.
Although it’s not a “set it and forget it” strategies like PPC ads or social media marketing, SEO does have some advantages over other forms of digital marketing:
- It builds trust with potential customers because they know their interests will be met by the content on your site
- It helps you stand out from competitors in search results pages
- It allows you to target keywords based on what people are actually searching for at any given moment
Pay-Per-Click (PPC)
Pay-per-click (PPC) is a form of online advertising that allows you to place ads on search engines and other websites. The goal is to drive traffic to your website, generate leads, and convert them into customers.
PPC campaigns can also be used to promote products or services. For example, if you have an eCommerce store selling shoes online, then using PPC could help you reach more customers who are searching for shoes but not yet visiting your website.
Social Media Marketing (SMM)
Social media marketing (SMM) is a great way to get your company out there in front of customers and generate leads. It’s also the most popular digital marketing tactic, with nearly 80% of businesses using it as their main source of online exposure.
Social media can be used for many purposes, including:
- Brand awareness – If you want people to know about your business or brand, social media is where it’s at. You can create profiles on sites like Facebook, Twitter and Instagram; share videos about what you do; post pictures of products or services; etc.
Just keep in mind that posting more content will not necessarily result in more followers or engagement rates—it all depends on how well-written each piece is!
Conversion Rate Optimization (CRO)
CRO is the practice of optimizing your website, landing pages and other digital marketing efforts to increase the number of leads that convert into customers. It’s a complex process that involves testing different versions of your content on different devices, understanding how people interact with it and testing new ideas until you find something that works.
In short, CRO helps you get more conversions at lower costs by using analytics data to make changes in an iterative fashion.
While there are many benefits to CRO, it’s important to note that not all businesses need this kind of optimization; some will find it unnecessary or even detrimental. Here are some things to consider before jumping onto CRO:
- What do I want my business goals? If yours is organic growth through repeat visits or purchases, then don’t bother trying out new strategies until after those goals have been achieved (and even then, only if necessary).
- Otherwise, stick with what works best for where you’re starting from so as not to waste time trying something else later down the line when things would have been easier had they worked earlier on!
Content Marketing
- Content marketing is a form of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and acquire new customers.
- Content marketing is a long-term strategy that requires patience and commitment. You need to invest time into it, but it will pay off in the end if done right.
- The goal of content marketing is to reach your target audience with useful information they can use directly or indirectly in their day-to-day life (i.e., through social media).
Email Marketing
Email marketing is a great way to reach your customers and build a relationship with them. It can also be used as a tool for selling products, promoting events and more.
It is one of the most effective digital marketing channels used by even every experienced digital marketing agency Canberra because it allows you to reach potential customers who are already interested in what you have to offer. This means that if they receive an email from you, chances are good that they will pay attention and take action on it (e.g., click through).
Influencer Marketing
Influencer marketing is a form of digital marketing that uses social media influencers to promote your brand or product. It’s one of the most popular types of digital marketing, with an estimated 40% annual growth rate in 2019.
Influencers have large followings on social media platforms like Instagram and Twitter and can be paid (or rewarded) for their endorsements of products or services by brands such as you!
The best part about influencer marketing is that it doesn’t require much upfront investment—you just need to find someone who has a large following online and offer them some kind of incentive if they post about your product or service on their channels (such as free swag from your company).
This will help build trust between both parties, so when someone posts about you, something positive happens, which makes people interested in knowing more about what type of offerings are being offered by companies like yours!
Audio Marketing
Audio marketing is a form of digital marketing that uses audio files to promote a product or service. It can be used by companies and entrepreneurs who want to reach out directly to their target audience, especially if they are targeting young people.
If you’re looking for ways to market your business online, consider taking advantage of the many benefits of audio content:
- It’s easy! Simply upload an mp3 file onto your website and include it in all of your social media posts or emails (you don’t even have to worry about uploading multiple versions). This will allow users who already know how much they love listening while working out at the gym or commuting back home from work each day (or even just having fun) will likely want something similar when they hear something interesting enough during their commute home from work each day!
- It’s fun! When someone hears something interesting enough while using an application like Spotify Radio on their phone during their commute home from work each day (or even just having fun), chances are good that person may not realize it was part of an ad until after hearing what else might come up next time around.
Video Marketing
Video marketing is a great way to communicate your brand’s message and build trust with your audience. It’s also an effective tool for increasing engagement, building brand awareness and generating leads.
In fact, according to HubSpot research:
- 94% of people remember video content more easily than text-based content;
- 82% said they watched at least one video every month on their mobile device;
- Video gets shared more than any other form of digital content (social media posts are second).
Conclusion
We hope that you’ve enjoyed these key digital marketing strategies. The world of online marketing is constantly changing, and the best way to stay ahead of the game is to keep up with trends and technology.
There are many other tactics out there used by the digital marketing agency Canberra —and they might not be as easy to implement as some of the above. But remember: It’s important to understand everything going on in your market before making any decision about how best to reach customers or clients.