7 Tips for Making Your Brand Video Stand Out From the Rest

125
7 Tips for Making Your Brand Video Stand Out From the Rest

Approximately 86% of businesses use video marketing. This makes sense, given how people nowadays are addicted to videos and other forms of content. Platforms like Instagram and TikTok have given businesses an avenue to promote their brands through photos and videos.

With so many videos on the internet, creating a brand video that stands out is easier said than done. Companies are going full throttle on their videos, and it can be hard to get yours noticed by the crowd. If this describes your predicament, we’re here to help.

In today’s post, we’ll be highlighting a couple of tips on making your brand video stand out from the rest.

1. Leverage People’s Enthusiasm to Your Advantage

Most businesses are too centered on marketing their products that they forget their customers are the most important part of the equation. Aside from promoting your brand, you also need to form a common point with your customers. This means you need to harness their enthusiasm.

Put yourself in your customers’ shoes and think about their hopes, dreams, and fears. Find a way to attach these aspects of your customers’ gives to your videos. That way, your videos can have a lasting impression on your target audience.

Create a video that subtly encourages their dreams or diminishes their worst fears. This creates a common point with your audience and makes your brand videos more effective.

2. Be Purposeful With Your Videos

Ensure all your videos have a clear purpose from the get-go. Don’t just create videos for the sake of it or the same type of video over and over. That will only make your brand seem stale.

Your brand video should aim to achieve a specific purpose: brand awareness, promotions, or even general information. Producing content in line with that objective becomes easier when you have a clear purpose for your videos. This makes your brand videos more impactful and relevant to your target audience.

Moreover, having a clear purpose helps you determine the best platform to post your brand videos. You wouldn’t want to post a brand awareness video on a platform like Snapchat, that’s known for its short-lived content.

3. Find the Right Influencers to Promote Your Videos

Having a social media page may not be enough for your videos to garner your target audience’s attention. To take it up a notch, consider hiring influencers to promote your videos on various platforms.

When looking for the right influencer to help you promote your brand videos, focus on those who have a considerable number of followers in your target demographic. The last thing you want is to hire an influencer with millions of followers but doesn’t share the same interest as your target audience.

Also, ensure the influencer is authentic with whatever content they put out. Using inauthentic influencers is associating your brand with a bad name. This might actually have the opposite effect and put people off your brand.

4. Don’t Be Boring

The last thing you want to do is put out a boring video to promote your brand. A boring video will rub customers the wrong way and won’t get the attention you want. Plus, it’s hard to stand out from the pack when you have boring marketing videos.

To make your brand videos interesting, consider using creative visuals and sound. This is an excellent way to engage your target audience from the get-go. Also, ensure your videos are both entertaining and informative.

It may seem like a lot of work, but it’ll be worth it in the end when you have brand videos that stand out and get attention.

5. Use Exciting Visuals

Exiting visuals are one way to make your videos the opposite of boring. They’re also a great way to create a unique video that stands out from the rest.

There are various ways you can make your brand videos more visually appealing. You can use creative visuals, graphics, or even animation. It all depends on the brand image you want to portray and what would work best for your target audience.

Remember, the key is to be creative with your visuals and not to go overboard. You still want your brand video to be professional and actually promote your brand. It’s not like you want to win a nomination for the Cannes Fim Festival.

6. Hire a Professional

Hiring a professional videographer is completely necessary if you want to edge out the competition. This is especially true if you don’t have any prior experience in video production.

A professional knows all the ins and outs of video production, from filming to editing. This ensures your brand videos are high-quality and visually appealing. It also gives you peace of mind knowing that your brand videos are in good hands.

Consider companies like 1minutemedia.com.au that’s popular for their high-quality and captivating videos. Of course, you have to pay the video production company, but it will all be worth it.

7. Be Succinct

Your brand videos don’t have to be long to get your point across. In fact, shorter brand videos are often more effective than longer ones. This is because people have short attention spans and are likely to lose interest if your video drags on.

To ensure you keep your target audience’s attention, make your brand videos short and sweet. The ideal length for brand videos is around one to two minutes. Any longer than that, and you risk losing people’s attention.

Of course, there are always exceptions to the rule. If your brand video is particularly informative or entertaining, it can be longer. Just don’t make it too long, or else you’ll lose your audience’s attention.

Create a Standout Brand Video and Grow Your Customer Base

Video content marketing can be a blur for most people, but the above tips are all you need to make a stand-out brand video. Remember, a brand video is only as good as the message it conveys. Don’t forget to also use exciting videos and even hire a video production company for the best results.

Check out the other posts on the site for more informative content.