7 Tips for Hiring a Video Animation Company for Your Startup

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7 Tips for Hiring a Video Animation Company for Your Startup

In the digital age, video marketing is steadily growing in popularity. There are lots of different types of marketing, but video marketing can hold peoples’ attention and access their emotions in a unique way.

Animated marketing in particular is a super effective medium. You can do things in video animation with ease that would be way beyond any skill or budget in live-action videos! 

That’s why you need to hire the right video animation company for your startup. But how do you do that?

Never fear. Read on to get 7 tips for hiring a video animation company.

1. Know Your Message

The most important aspect of any corporate video is the message. Before you decide on a video production company, you need to know what kind of video you’re aiming for.

Comedic, informative, lighthearted, or serious?

Think, too, about your product or service. How does that factor into the message you want to send? Once you know all this, you can then look into video animation companies that specialize in what you need.

2. Look at Past Work

It’s a good idea to look at a company’s past work and evaluate it for your own needs. Is it the kind of video you’d be proud to have for your own business? Do you understand the message of the video?

Pay attention to small details like transitions between shots or fluidity of the animation. Make sure you also listen closely to the audio — is there appropriate music? Is the voiceover clear and easy to understand?

3. Choose the Right Animation Style

The foundation of any animated marketing video is the animation style. You need a style that complements your business — fluid and realistic, or simple and casual?

You can ask potential companies for concept art or a storyboard for a new video as a trial run before hiring. This will help you see their style in a context regarding your business.

4. Read Online Customer Reviews

Online customer reviews are a great way to get an honest picture of a company. Before hiring anyone, always check out the reviews first.

This can also help you get a sense of their past clientele. In the broader scheme, that may help you understand the general vibe and specializations of the company.

5. Get a Quote

It’s important to pay attention to your budget. Even if you love the animation style and production quality, you have to be able to afford it! Make sure you get a quote from the company before you make any final decisions.

6. Look for Good Communicators

Video production is a very collaborative process, so make sure you hire good communicators. They should be accessible, responsible, and friendly in their communication with you. You’ll be working closely with them, so be sure that you’re compatible and can understand one another well.

7. Find a Cultural Fit

Last but not least, you’ll want a video animation company you can stand behind. Observe their company’s culture, values, and beliefs, and makes sure those align with yours.

This is especially important in creative fields. You don’t want clashing philosophies, so be sure that your creative vision is in line with theirs before you take them on.

Get More Clients With Video Animation

If you follow these 7 tips, you’ll find a video animation company that can bring your vision to life with ease! Then, your startup will be swarmed with clients.

Check out other articles for more helpful tips!